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Samsung has announced the latest version of its small cylindrical projector Consumer Electronics Show 2026which is now called Freestyle Plus, where “Plus” is the addition of the current buzzword: AI. In this case, most of the device’s AI features are actually fairly standard fare for projectors in 2026, including automatic keystone correction, automatic screen-fitting, and some less common tricks that are done manually in other projectors.
Like previous Freestyles, the Plus has a gimbal base that lets you easily point it in a variety of directions for display on most surfaces. The speaker emits sound in 360 degrees, so the angle of the projector has little effect on the sound.
A “set” of AI features
Oddly enough, they hung a wrinkled sheet on a smooth white wall.
As Samsung describes it, “The Freestyle Plus builds on the distinctive design of the original version of The Freestyle, while introducing smarter AI capabilities…” These AI capabilities are part of a “kit” of features that together are called AI OptiScreen. This includes the aforementioned automatic keystone and screen fit, both of which are fairly common among portable projectors.
In the meantime. Real-time focusing is less common. Autofocus projectors usually check said focus when they first turn on or when they detect motion. I’m not sure what the benefit of the continuous focus adjustments is, or what the AI has to do with it. The final feature is Wall Calibration, which adjusts the image based on the color of the wall the Freestyle Plus is displayed on. This is also fairly common among portable projectors, but it’s usually a feature you set or activate manually.
Plus also contains AI Vision Companion Which, according to Samsung, leads to more natural interactions: “Vision AI Companion provides a more natural, conversational experience that understands context and offers follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.”
I wouldn’t say an AI companion is necessary in a projector, but so what He is It is necessary to have a Samsung account to access any streaming features in Freestyle Plus. Otherwise you won’t be able to install apps and only one HDMI connection will work.
I reviewed the first generation Free In 2022 and I found it disappointing for the price. The biggest issue was brightness, as it was rated at a fairly average 550 lumens and 197 As measured. The Freestyle Plus doesn’t seem like it’s going to improve on that, as it’s rated at 430 lumens. However, these are ISO lumens, so it’s possible/likely that they won’t be dim at all. Samsung says this one’s brightness is twice as bright as the newer generation, which I haven’t reviewed, which is rated at 230 ANSI lumens. Actual numbers aside, this is a small projector that’s not very bright. That would be fine if the Freestyle wasn’t pitched as a high-end display.
Freestyle plus will be available globally in the first half of the year. There’s no price yet, but the Freestyle’s original price was $900. The second-gen model is currently priced at $800, so we expect the price to reach that mark. Instead, check out TCL Playcube It is brighter than previous freestyle models and has a built-in battery.