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After cramming AI into every inch of its smartphones, devices and other devices, Samsung is now increasingly applying it across social media. Several videos posted to the company’s YouTube, Instagram and TikTok accounts in recent weeks have been created or edited using creative AI tools, including the latest teaser for the upcoming Galaxy S26 series.
the “Brighten up your after work hours“The video shows two people surfing at night, and is supposed to show off the low-light video capabilities of the upcoming Galaxy S26 devices. Fine print appears at the bottom of the screen near the end of the video, indicating that it was ‘created with the help of AI tools,’ but there are obvious signs even without the reveal. Shopping bags loaded with vegetables look artificial and unnaturally heavy, for example, and cobblestones in the road appear to be moving.”
Most include similar AI detection in clips, but YouTube and Instagram They specifically haven’t added their own AI tags to the “Brighten After Hours” video, though Google, Meta, and Samsung all have Adopt C2PA – The authenticity standard used by most AI tagging systems. We’ve reached out to Samsung, Meta, and Google for comment.