Samsung is bringing AI-powered Bixby to its TVs

Samsung is rolling out new conversational AI technology across its 2025 TVs that allows users to ask questions about what’s on the screen and beyond. The AI ​​update was first announced in September, and is now rolling out with support for multiple languages.

Vision AI Companion is based on an upgraded, AI-driven version of Samsung’s virtual assistant, Bixby. Samsung suggests You can use it to ask questions about the content appearing on screen – what is this actor famous for, who painted this artwork, or what the final score was in a football match. This can go beyond providing recommendations on TV shows and movies as well as cooking tips, travel tips and discovering local restaurants.

It’s powered by generative AI, combines different models including Microsoft Copilot and Perplexity, and Samsung says it can handle natural conversation, including context and follow-up questions. Since it’s built into the TV, there will be a visual element to the answers as well. The Vision AI Companion will become the central hub for Samsung’s other AI features, including AI image enhancement and real-time translation.

Samsung First announced the feature At the IFA trade show in September, but it says it’s now available across the company’s 2025 TV lineup. It supports 10 languages, including English, Korean and Spanish. Samsung doesn’t sell smart speakers, so the TV is the main way to reach customers inside the home, outside of smart devices like it. Refrigerators And washing machines.