Roblox is attracting adult players

after Ask age verification Last year, Roblox aimed to increase the number of players over the age of 18 on its platform. As he pointed out 2025 year-end earnings report45 percent of daily active Roblox users have completed the age check as of January 31. Of those who have verified their ages, 27 percent are adults. Roblox also stated that this age group spends more money on its platform than users under the age of 18.

Roblox plans to try to attract more adult players by expanding certain “high-fidelity” genres on its platform, as the earnings report notes: “We are prioritizing some of the largest, highest-grossing genres in the gaming market — such as shooters, RPGs, sports, and racing.” Roblox is also focusing more on performance and graphics quality as part of its quest to appeal to older audiences.