Reddit plans to unify its search interface because it looks forward to becoming a search engine

By searching today, full of slope of artificial intelligence and sites that hinder unwanted messages SEO, it is not customary for people to “Reddit” with their inquiries on the hope of finding useful answers to their questions. Google tried to merge the results from I replied at his search interfaceAnd note this trend, Reddit was trying it Owning artificial intelligence research also. But the company has harsh ambitions: it wants to become the search engine that people use.

“Reddit is one of the few platforms that are placed to become a real search destination. We offer something special, and a large nodes of conversations and knowledge that you cannot find anywhere,” said Steve Hoffman, CEO of Reddit, during a phone call in the second quarter on Thursday.

Hoffmann noted that the Reddit search function has more than 70 million weekly users, and it now uses 6 million people.

Reddit ANSWERS is currently available in dozens of countries, the company plans to expand it worldwide as well as give it a prominent position at the site’s interface. The company eventually wants to unify the basic search function with Reddit answers, and to redesign its application to make the search box visible more vulnerable to monitoring.

“We unite this (Reddit Search and Reddit Answers) in one search experience, and we will bring this front and medium in the application. So, whether you are a new user that opens the application for the first time or a returning user that opens the application, this search box will be immediately.”

Search fronts are increasingly presented from products such as ChatGPT, Perplexity and Google New Ai. Reddit understands the concept that clicking on a set of user posts and comments to help people find answers will help make the search function more useful.

Redait reported the positive second quarter, as revenues jumped by 78 % to $ 500 million for the previous year. The company launched Two new advertising toolsWhich allows marketing to use Reddit data to discover trends, and take advantage of comments about brands in their campaigns.