Reddit advertisers will help convert “positive” posts into ads

Reddit launches a new feature for advertisers who dismantle positive posts from Reddit users directly under their ads.

The new Alpha feature, which is called the additional conversation summary, “is dynamic in a dynamic content from Reddit users directly below the creative advertiser, putting the community talks in the front and the center in the user experience and mixing the efficiency that AI moves with real human perspectives,” according to Published from Redait.

As shown in Reddit, you will be able to scroll through posts that appear under advertising. You will also see a short summary of what Reddit users say about the advertiser. Jackbox and Lucid games are the ALPHA test of the feature.

The operation of this new feature is a “engine” that calls Reddit Reddit Community Intelligence. According to the company, Reddit Community Intelligence can convert more than 22 billion jobs and comments “into organized intelligence for the most intelligent marketing decisions”.

As part of today’s ads, which is made by Reddit alongside the Cannes Lions Festival, the company also provides a “developmental social listening tool that works at the Atlantic” called Reddit Insights. “On the knowledge of private descriptive data, it provides accurate visions in an actual time that helps marketers to plan the confidence of campaigns, verify the authenticity of creative ideas, and make more intelligent trade decisions,” says Redait.