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The flood of gameday announcements has officially begun Super Bowl LXWhich ensures we enjoy what happens on the field between the Seahawks and Patriots and During commercial breaks. When you turn On your TV (or phone) this Sunday and put your Food spreadbe prepared for all the brands launching their campaigns.
Don’t feel like it’s too early to start watching Super Bowl ads, because we’ve rounded up a little roundup for you — including those Features artificial intelligence. While some of these ads are full-on commercials meant to make you laugh, feel inspired, or bet on something, some are short teasers that will pique your curiosity (hello, Jigglypuff). We’re also expecting more movie trailers to be released (a new Michael trailer has been released, but it’s not a huge tease for the game), so stay tuned.
Pokémon, Ken, alcoholic beverages, movies, snacks, and more are in this batch, and the list will continue to grow as we get closer to February 8.
Watch this: What’s the best way to stream Super Bowl LX?
Screaming 7
It’s the return of Sidney Prescott, Ghostface, and a fan theory about Stu with this new trailer for the big, fire-filled game that makes Sidney’s daughter a target. The film hits theaters on February 27.
Anthropy casts a shadow over AI competition
We’ve covered how this is Advertisement Claude from Anthropic sheds light on OpenAI and its plans to test ads, but Dr. Dre’s What’s The Difference playing in the background nails the tone of the message, in case it’s unclear.
Uber Eats: Matthew McConaughey upsets Bradley Cooper
Uber Eats is back for this year’s Super Bowl LX ad, and Eagles fan Bradley Cooper isn’t even trying to hear what Matthew McConaughey has to say about…food. Will they face blows? Check out Jerry Rice, Parker Posey and a few other celebrities.
Pepsi captures a polar bear
We have seen polar bears serving as mascots for many years private Coke brand, but Pepsi’s blind taste test of this bear made him feel disloyal.
Super freaky svedka vodka
Vodka brand Svedka has used robots in its ads before, but the company makes its first appearance in this commercial, which was scored by Rick James’ Super Freak. It’s the first time a vodka ad has run during the Super Bowl in 30 years, and the first brand to use it Mostly Artificial intelligence to create his ad.
Pokemon’s big anniversary
Who will win the big 3-0? Pokemon! In honor of the franchise turning 30, the company is launching a new Super Bowl ad to kick off the yearlong celebration. Jigglypuff is the sole star of this teaser, but don’t be surprised if you find more Pokemon in the full trailer on Sunday.
Be a champion with Ring
bell Reminds us that pets really are family with their cute new ad showcasing their Search Party feature. AI technology to help find and reunite lost pets? Sounds like a win.
Ken travels alone with Expedia
No, Barbie does not accompany Ken on his plane travel adventures. But he has Expedia every step of the way in this gaming venue that may be one of our favorites this year. Go, Ken!
Toyota superhero belt
Not all commercials are designed to be chaotic or full of surprises, and Toyota blends nostalgia, family and magic in this subtle ad for the RAV4.
Kinder Bueno brings children and compassionate aliens together
Actor William Fichtner takes command of a space outpost in this Kinder Bueno commercial, with intergalactic traveling baby astronauts and cute little aliens who preserve the planet for one reason.
Instacart in the age of disco
Instacart has enlisted Ben Stiller and Benson Boone as disco-loving actors in a series of Super Bowl commercials to introduce the app’s new feature: pick bananas the way you like them. Look for these in-tune brothers to drop another new trailer during the big game.
Liquid IV and EJAE from KPop Demon Hunters
Singer EJAE performs an a cappella version of “Against All Odds” in this teaser for Liquid IV dubbed Tiny Vanity Concert. Who among us can’t sing in front of a mirror? The full announcement will be posted during game week.
Squarespace doesn’t want you to lose
The laptop doesn’t stand a chance against Emma Stone’s Squarespace site titled “Unavailable.” Stone and Yorgos Lanthimos team up for this black-and-white ad directed by Lanthimos in which the actor destroys a few laptops over a domain name emmastone.com Being unavailable.
Pringles x Sabrina Carpenter
Will fans get an original song to go along with Sabrina Carpenter’s game of picking a Pringles rose? This teaser doesn’t guarantee that, so you’ll have to tune in to the Super Bowl to see it.
Budweiser rings in a milestone
The beer brand is getting emotional in celebration of its 150th anniversary this year, and this ad shows the Budweiser horse mascot flying. (No, this is not Pegasus.)
Tree hut
Tree Hut is known for its sugar scrubs and other body care products, and this sticky ad redefines what a smear campaign can look like.
Homs on the rich
This Super Bowl ad begins with a few lines and images about rich people and health care, and – narrated by Common – asks you to think about your wellness.
Grubhub raises money…and food
Grubhub has made good on its promise to “put their mouth where their money is” — and it’s not just about the food. Listen to what George Clooney has to say.
Sportsbook fanatics and Kardashian Kors
Well, technically, Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this Super Bowl ad from Fanatics Sportsbook, a sports betting platform.
Oikos strengthens you
Kathryn Hahn impressively pushes the trolley uphill in this Oikos ad that also features Derrick Henry.
The wisdom of Michelob Ultra and Kurt Russell
You’re rooting for Kurt Russell and Louis Pullman as they hit the slopes at Michelob Ultra’s newest big-game zone, which also features two Olympians: TJ O’Shea and Chloe Kim.
Nerds hang out with Andy Cohen
It may be strange to see Andy Cohen outside of his hosting duties and business banter with the Real Housewives in any city, but here he is. Nerds Candy dressed up and hit the red carpet with Cohen at this SB venue.
Bud roll light barrel
In this commercial, wedding attendees chase a Bud Light keg in slow motion to the tune of Whitney Houston’s “I Will Always Love You.” It’s Post Malone, Shane Gillis and Peyton Manning versus a steep hill.
Universal Orlando Resort wants to change everything
Through the lens of four different visitors (and ads), the theme park is launching a campaign called “This Changes Everything” to encourage guests to take “transformational” vacations. You can follow one family at this “Lil’ Bro” Super Bowl spot.
Chris Stapleton and Whiskey Traveler are having a moment
The singer strikes a chord in this whiskey ad, recalling Stapleton’s previous Super Bowl performance when he was chosen to sing the national anthem.
Too salty to party with the Ritz?
This spot transports viewers to the Ritz Island, but this is not a reference to the popular reality series Love Island (as far as we know). Jon Hamm and Bowen Yang watch the party and the exciting Ritz crackers from afar. They end up joining the job with a little help from Scarlett Johansson.