Peloton is laying off 11 percent of its employees just months after launching its AI devices

Peloton said Friday it will cut about 11 percent of its staff, mostly affecting “engineers working on technology and enterprise-related efforts,” according to reports. Bloomberg.

Last August, Peloton It laid off six percent of its workforce It told investors it would continue layoffs globally in 2026, in an effort to cut at least $100 million in annual spending by the end of the fiscal year.

Peloton’s recent shift in strategy has also reversed the impact of its stalled pandemic-era boom New hardware with Peloton IQ AI Features. The Cross Training series, which debuted last October, includes a new Bike, Bike Plus, Tread, Tread Plus, and Row Plus that add instant form feedback, workout analysis, and AI-generated workout routines, while increasing subscription prices. Sales were in a constant downward spiral, and Bloomberg He referred to a previous report Initial sales of AI-equipped equipment have been slow.

Edge She contacted Peloton but did not receive a recorded response.