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Peacock has found a new place to stuff ads. Starting next year, the streaming service will greet you with an ad next to your profile icon in the “Who’s watching?” section. Screen when opening the application.
During a press conference, Peacock’s parent company, NBCUniversal, showed off what these “access ads” might look like. One image shows your profiles stacked vertically on the left side of the screen, while a Capital One ad takes up almost the entire screen. Another ad replaces a Capital One ad with an image showing the Macy’s Thanksgiving Day Parade.
says NBCUniversal spokesman Andrew Bilbao Edge Peacock’s Premium Plus users won’t see these ads, with the press release describing them as a “bold, first-of-its-kind presence on a user’s profile page that allows brands to own the first impression as soon as viewers enter the platform.”
In addition to ads on the profile selection screen, Peacock announced that it is delivering ads to the vertical video feed of clips you view on its mobile apps. It’s just another place Peacock can paste ads, as the service already shows full-screen ads that appear when you pause what you’re watching. He – she She also launched a “voracious” ad. Which is shown after the viewer has watched two episodes of the same show in a row, conveying an advertising message stating that the next episode will be ad-free.