Oura launches redesigned app and ‘cumulative stress’ feature.

Oura announced Monday that it will launch a new, redesigned app experience and a “cumulative squeeze” feature. The company also shared that it is seeking FDA approval for blood pressure features that give users a possible assessment of high blood pressure.

The redesigned Oura app offers more customization through three main tabs. The Today tab displays the most relevant insights for daily decisions, and the Vitals tab provides a quick view of things like sleep, stress, and cardiovascular trends. The My Health tab provides insights into the user’s long-term well-being, highlighting strengths, trends, and opportunities for proactive care. The tab also includes Habits and Routines sections to show the impact of daily actions.

The app redesign also provides improved menstrual cycle insights, including a 12-month view of the menstrual cycle and fertile window predictions, compared to the previous 1-month view.

The new Cumulative Stress feature helps users understand how their bodies accumulate and respond to chronic stress over time. It provides a measure of stress based on the past month’s data and is updated weekly. A person’s cumulative stress is determined by five factors: sleep continuity, the heart’s response to stress, fine movements during sleep, temperature regulation, and the impact of activity.

“It’s a lot more than just counting the hours you spend during stressful periods,” Jason Russell, vice president of consumer software products, told TechCrunch. “It’s actually measuring different bodily functions that indicate cumulative stress that’s negatively impacting your body. So things like how your heart rate and heart rate variability respond after a period of stress indicate cumulative stress. Your thermodynamics. How you regulate your temperature throughout the night, and how sustained your sleep is. Whether you experience what we call sleep, or micro-movements, so not just big movements during sleep, but twitches. There’s a little bit of Signs that may indicate your body is experiencing high cumulative stress.

The new feature will be rolled out globally in the coming weeks.

On its way to developing an FDA-approved blood pressure feature, Oura announced it is introducing a new Blood Pressure Profile study to explore how the company can identify early signs of high blood pressure by passively tracking key signals in the background.

Oura received institutional review board approval for the study, which will launch at the Oura Labs trial center in the United States later this year. Users who are part of the study will be notified of their current likelihood of developing high blood pressure by combining Oura Ring data with a short scoring questionnaire about family history, medications and lifestyle habits. They will receive an evaluation that will let them know if they have no signs, moderate signs, or major signs of high blood pressure.

Members with strong signs will be encouraged to seek professional medical care. The algorithm will also track changes over time, leading to periodic reviews throughout the study, Ora says.

Monday’s announcement comes a week later Oura raised $900 million In new financing led by Fidelity Management & Research Company, with participation from new investor ICONIQ and contributions from Whale Rock and Atreides.

It also comes with the recent launch of Oura Oura Ring 4 Ceramic Setthe first-ever charging case, and a new Health Panels feature that allows members to schedule blood test appointments directly in the Oura app.