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Snack food giant Mondelez is using artificial intelligence to cut marketing costs and is preparing to launch AI-driven TV ads next year, a senior executive said. He said Reuters.
John Halvorson, global senior vice president of consumer experience at Mondelez, said the company has spent more than $40 million on an AI-powered video tool that could cut production costs in half. TV ads produced using the tool should be ready to air in time for the 2026 holiday season and possibly the 2027 Super Bowl, he said.
Mondelez already uses the tool to create social content for its Chips Ahoy cookies and Milka chocolate, and will use it to design online product pages for its Oreo cookies in November.