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ChatGPT Shopping Search is a new and more advanced shopping assistant that provides pneumatic More ways to help users find the right products, now available to all users on mobile and web previously Black FridayOpenAI said in a press release on Monday.
Unlike the ChatGPT shopping version Earlier this yearThis new version asks clarifying questions and “conducts deep online research,” OpenAI said. It is powered by a GPT-5 microcosm and is set to search high-quality review sites and Reddit to help find products. For shopping tasks, the company said the new model outperforms GPT-5 Thinking, one of OpenAI’s advanced research models. ChatGPT Shopping Research also uses its memory of previous conversations to help “deliver a personalized buyer’s guide in minutes.”
OpenAI demonstrated ChatGPT shopping search at a press event in New York last week. The company took questions and set up stations so members of the press could ask various shopping questions. When ordering a cute Disney-themed air fryer or gift for Dad, the AI would ask a few clarifying questions before diving in. However, the results were not otherworldly. In the case of the air fryer, the model recommended by ChatGPT shopping research was not the best, noted one reporter who attended the event. For a Disney gift for dad, it was all Mickey Mouse themed.
Currently, OpenAI is not monetizing this feature, meaning it will not take affiliate revenue from retailers for sending customers their way. The form is largely text-based, so it doesn’t exist within the app Immediate checkouta new feature released earlier this year in partnership with some online retailers. OpenAI says ChatGPT’s shopping research will provide review sites so users can go there to read the full review and perhaps click on any purchase buttons. It remains to be seen if this is how people will use ChatGPT shopping research.
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ChatGPT shopping research is also available at to throba feature intended for professional users that provides them with personalized morning summaries. OpenAI also says that shopping research data is not shared with retailers and avoids low-quality sites and spam when sifting through information online. The company also admitted that the AI is not perfect and that the shopping assistant may make mistakes.
ChatGPT’s shopping research comes as it takes on OpenAI Intense competition from Google and needs to find a path to profitability quickly. Consumers are now increasingly turning to artificial intelligence to research products Online shoppingwith ChatGPT as the first destination. OpenAI recently committed to spending $1.4 trillion On data center infrastructure, which requires the company to grow into 1 trillion dollars Business by 2030. Right now, OpenAI is working to make that happen 20 billion dollars Of annual revenue but will lose $5 billion in 2024, according to a report from Information. According to leaked financial documents, OpenAI is on track to lose money 74 billion dollars In 2028 alone, according to a report by The Wall Street Journal. From her 800 million Weekly users, 20 million subscribers, according to an April report from Edge.