OpenAI launches a way for enterprises to build and manage AI agents

OpenAI has launched a new product to help organizations navigate the world of AI agents, focusing on agent management as an important infrastructure for enterprise AI adoption.

Artificial intelligence giant OpenAI announced on Thursday OpenAI Frontier launcha comprehensive platform designed for enterprises to build and manage AI agents. It’s an open platform, which means users can manage agents built outside of OpenAI as well.

Frontier users can program AI agents to connect to external data and applications, allowing them to perform tasks outside the scope of the OpenAI platform. Users can also restrict and manage what these agents have access to and of course what they can do.

OpenAI said Frontier is designed to work in the same way businesses manage human employees. Frontier offers an onboarding process for agents and a feedback loop intended to help them improve over time in the same way a review might help an employee.

OpenAI has touted organizations including HP, Oracle, State Farm and Uber as clients, but Frontier is currently only available to a limited number of users with plans to roll out generally in the coming months.

The company did not reveal pricing details at a press conference held earlier this week, according to what it said Reporting from the edge. OpenAI declined to comment on pricing.

Agent management products have become table stakes since AI agents rose to prominence in 2024. Salesforce is arguably the most popular such product; Agentforcewhich the company launched in the fall of 2024. Other companies quickly followed. langshen It is a prominent player in this field, founded in 2022 and has raised more than $150 million in venture capital. CrewAI It is a smaller startup that has raised over $20 million in venture capital.

In December, the global research and consulting company Gartner issued a report About this type of software Agent management platforms are called “the most valuable real estate in AI” and a necessary part of the infrastructure for organizations to adopt AI.

It is not surprising that OpenAI will launch this platform in early 2026, as the company explained Institutional accreditation is a key focus area this year. As the company announced Two notable corporate deals This year with ServiceNow and Snowflake.

However, if OpenAI wants to be a meaningful player in the enterprise space, offering a product like Frontier is a promising step.