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The latest Nielsen report as another call to wake up is that YouTube is gaining at a ground speed in the TV scene.
On Tuesday, Nelsen Absolute Its report “Gauge”, which showed that YouTube has achieved an important landmark: He has maintained the largest share of watching TV for three consecutive months, which now represents 12.4 % of the total audience time spent on watching TV.
This represents a significant rise from 12 % In the previous month and more prominent than a fair 9.6 % A year ago.
The new data is confirmed on YouTube’s Continuous control In the living room, she beat major media companies such as Disney, Parmont and Netflix. Disney held the second largest share of watching TV in April, with 10.7 % of the total.
In addition, according to the internal data of YouTube, the TVs were the primary display of YouTube in the United States during the first quarter of 2025.
In addition, YouTube’s share of watching TV is preparing to achieve additional growth. During the annual event presented to advertisers earlier this month, the company Declare A big deal with the American Football Association. This agreement will be seen on YouTube, exclusively, the first Friday game of this season for a world audience, on the occasion of the first time the platform was a direct broadcaster for the American Football Association games.