NEWSOM signs a California law aimed at strong stream ads

From Ryan SabalowCalmness

This story was originally published by CalmattersS Register about their ballots.

Even the governor of California is tired of the disgustingly strong ads that appear when he transmits his favorite shows.

Government Gavin Newsom He signed a bill on Monday that it prohibits streaming services such as Netflix and Hulu from commercially playing more than the programming they accompany.

NEWSOM signs hundreds of accounts every year with a few fanfare, booking messages for signing bills, usually only for the measures that he and his team find the most remarkable or in which the governor is invested personally.

He sent one by announcing that he had signed Senate Bill 576S

“We have heard the Californians strongly and clearly, and what is clear is that they do not want ads with Tom, stronger than the level they previously enjoyed a program,” Newsom writes. “Signing SB 576, California is gaining this inconvenience in streaming platforms.”

The law makes streaming platforms to comply with the same standards as a 15-year federal law, which limits how strong television and cable television operators can make their ads.

President Barack Obama signed the Law on Reducing the Volume of Commercial Advertising in 2010, which gave the federal authority of the Communication Commission to issue rules that guarantee that the average volume of television ads does not exceed the volume of broadcasts they accompany.

Streaming services were still nascent at the time. Since then, Congress members have been trying to add streaming platforms to the law, but two federal bills for 2023 have not received hearing.

Legislators don’t like strong ads

The bill was not a difficult sale for its author, democratic Seni. Tom Humberg of Santa Anna. He adopted the legislature, with no 120 legislators in California voted against him.

Humberg told Calmatters This summer, he came up with the idea of ​​the bill after his legislative director Zack Keller told him how a strong advertisement awakened his infant daughter, Samantha Rose, while adults tried to relax and watch the show.

“This bill is inspired by baby Samantha and every exhausted parent who has finally received a baby to sleep, just to have a fearsome streaming AD, cancel all this hard work,” Humberg says in a statement accompanying Newsom’s. “The SB 576 brings a little necessary peace and silence in households in California, making sure that the streaming of ads is not stronger than the shows we actually want to watch.”

The measure faced opposing the influential entertainment industry in California, including the Association of America of America, which has donated at least $ 204,000 to lawmakers from 2015, according to The Digital Democracy DatabaseS

Opponents claim that the measure will be difficult to implement as streaming services do not have the same control over the volume of advertising as traditional television operators.

This article was Originally Published on CalMatters and was reissued under Creative Commons Attribution-Noncommercial-Noderivatives License.