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Netflix is increasing its investment in… Audio video fileswith its latest projects featuring popular comedian Pete Davidson and Cowboys Hall of Famer Michael Irvin.
Broadcast giant Announce On Wednesday, two original videos will be released on the platform: “Irvin’s”The white houseairing January 19, and “The Pete Davidson Show” will premiere January 30.
Both series, available only to Netflix subscribers, are designed to capitalize on the star power of their hosts. Davidson already has two comedy specials on the service that have performed well for the streamer. Meanwhile, Irvin is emerging as a prominent figure in the sports world and was a major focus of the Netflix documentary series America’s Team: The Gambler and His Cowboys. Its new offering is likely to attract millions of football fans who have already subscribed to the service.
Davidson’s show will feature candid, behind-the-scenes conversations with friends from his own garage, and will air every Friday, while Irvin’s show will feature in-depth sports news, analysis and commentary twice a week, joined by notable co-hosts like former NFL All-Pro receiver Brandon Marshall.
These originals will join Netflix’s growing audio and video lineup, alongside titles licensed from iHeartMedia, Spotifyand Barstool Sports such as “Dear Chelsea,” “My Favorite Murder,” and “The Ringer.” Notably, as part of these licensing agreements, these shows are not available in their entirety on YouTube.
Wednesday’s news comes at a time when Netflix is increasingly trying to challenge YouTube’s dominance in the podcast space, where viewers watch More than 700 million hours of podcasts monthly on living room devices in 2025.
However, Netflix is still in the early stages of developing its podcast library. With millions of podcasts available across YouTube, Spotify, and other competing platforms, the wide range of selection poses a major challenge for Netflix. If the company wants to attract a decent portion of this audience, it has a lot of catching up to do.
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Elizabeth Stone, Netflix’s chief technology officer, addressed the company Podcast ambitions At the TechCrunch Disrupt 2025 event in October, to discuss how the expansion into audio video is part of a broader strategy to explore new interactive content types.