Netflix generated $1.5 billion in advertising revenue in 2025

Netflix’s advertising business more than doubled its advertising revenue to $1.5 billion from 2024 to 2025 — and is on track to continue growing. “We expect the (advertising) business to nearly double again in 2026 to about $3 billion,” Netflix co-CEO Greg Peters said. During the earnings call on Tuesday, hours before the live viewing Enable voting Star search It happened. “We are making good progress, and the opportunity ahead of us is huge.”

The jump comes as Netflix’s ad-supported streaming subscription continues to grow, with the company’s $7.99 per month plan Reaching over 94 million people every month starting in May 2025. Netflix aims to launch more AI-powered tools for advertisers this year, based on the format that… It allows businesses to mix their advertising With scenes from the streaming service’s shows and movies. Peters adds that the company plans to roll out “interactive video ads” in the second quarter of this year as well.