Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Netflix CTO Elizabeth Stone announced TechCrunch disabled 2025 The streaming service is branching out into immersive and interactive experiences, starting with real-time voting. The move represents a new way for streamers to boost engagement, as it allows live show audiences to interact in real-time.
Viewers will be able to vote while watching live content to directly influence the outcome of what they watch on their TV or mobile device.
Streamer The test has begun Real-time voting on the live cooking show “Dinner Time Live with David Chang” in August, and jobs will be up for the reboot of “Star Search,” a talent competition series that has been off the air for 20 years and that Netflix will bring back next year.
“If you’re sitting at home watching Star Search on your TV, you’ll be able to either on your TV or your mobile phone to take a vote that is ahead or not ahead of certain contestants on the show,” Stone told TechCrunch Disrupt’s main stage on Tuesday. “So it’s just a very early example of the ways we think content can be more interactive over time, across devices, between TV and mobile, where a member who subscribes to Netflix can feel like they’re part of the story, influence the story, and feel immersed in that.”
Viewers will be prompted on screen and will have a limited time to evaluate the performance. If you rewind or do not watch the live broadcast, you may miss the voting window.
On “Dinner Time Live with David Chang,” viewers were asked to vote on whether they preferred tuna or grilled cheese. In another condition, they were asked whether they thought soup was better than salads. Viewers can see the voting results displayed on the screen.
Netflix says it saw consistent engagement from episode to episode in its early test of real-time voting, which it believes indicates strong potential for more interactive entertainment in the future.
The streaming service says it’s focused on finding more ways to make viewers feel involved in what they’re watching, which is why it’s working to allow real-time response to content. At a time when Netflix faces increasing competition from other streaming services, the company is likely hoping that its new interactive functionality will create a shared, community-driven viewing experience for its members.
It’s worth noting that this isn’t the first time Netflix has explored real-time voting with its content, as the streaming service has done previously Test interactive viewer polls During her reality TV shows “Too Hot to Handle” and “Love Is Blind”.
In addition to Live, Netflix is focusing on real-time response to formats like its new ones Party games For TV, and eventually, for podcasts, so users can interact with what’s happening in the moment.
“There are also a lot of exciting things happening with cloud gaming, which offers another similar type of interaction mode,” Stone said. “So we have some fun living room party games launching in the fourth quarter of this year, and more next year — for example, Boggle. So it’s on your living room TV screen. You can do that with friends and family locally using your mobile phone. It’s another way to think about more immersive, fun, real-time content, in addition to the more traditional movies and TV, which, of course, we’ll continue to do.” “He knocked it out of the park.”
Also on Tuesday, Stone announced that Netflix will launch immersive experiences on its homepage that the company says will bring its content to life with animation and dynamic special effects. To start, Netflix has launched a new immersive experience for the Halloween Collection. In the future, the company will launch the Holiday Collection in December and more collections based on the IP in the future, such as the “Bridgerton” collection.
