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The spooky season has just ended, and Google is already turning its attention to holiday shopping. The search giant just released its annual list of the top 100 holiday gift ideas based on the top trends of 2025.
Google Holiday List 100 is an annual shopping guide compiled from various product searches conducted between the months of May and September. Using this data, Google creates a catalog of the year’s top trending gift ideas across various industries, including technology, gaming, fashion, and wellness. You can view the entire Google Holiday 100 list here.
Don’t miss any of our unbiased technical content and lab reviews. Add CNET As Google’s preferred source.
Nintendo Switch 2
The discrete technology that was a hit this year was Switch 2Nintendo’s newest family-friendly video game console. Unsurprisingly, it appears on the Holiday 100 list for 2025. The console was released in June and has It has sold more than 10 million units Even now, with Nintendo raising sales forecasts even amidst unstable economic conditions and pricing tariffs.
Google Pixel Watch 4
the Google Pixel Watch 4 It’s a premium wearable that made it to the Holiday 100 list. Its inclusion isn’t just Google stuffing its own product into the list. If you’re buying a gift for fitness-focused people, CNET’s Vanessa Hand Orellana writes that the latest version of Google’s smartwatch “scores a sweet spot between universally attractive design, seamless compatibility with the Android ecosystem, potentially life-saving security features, and solid health and fitness tracking.”
Shown here is the Google Pixel Watch 4 in elegant lavender.
Red light face masks
Your algorithm may have served you well Red light therapy Content from health and beauty influencers this year. Search volume for red light masks has been on the rise in the past few months, so LED masks are included in this year’s Holiday 100 buying guide. Just make sure you buy one The best FDA approved masks.
Facial marks may seem scary, but they are gaining popularity.
Movie projectors for backpack magic
Turn your home or garden into a movie theater with a home movie projector.
If you’re looking for gifts across other categories, Google has some of the best searches of 2025 for big and small. Home theaters seem to be in this year, and are being sought after Movie projectors It rose by a whopping 945%. Searches for backpack charms are also at an all-time high this year, so they’re a safe bet for stocking up on any little ones’ fillers.
Checkers (actual board game)
Checkers never goes out of fashion.
Although many of the gifts given this Christmas will certainly be high-tech gadgets and accessories, the board game Checkers Also on the list. There is always room for the classics.
As you prepare for the daunting task of annual holiday shopping, Google’s Holiday 100 is a good place to start. But if you’re looking to beat the crowds at the best tech deals out there, CNET already has them rounded up Pre-Black Friday offers.