MrBeast just bought a banking app

Beast Industries, owned by YouTuber Jimmy “MrBeast” Donaldson, announced Monday that it has done just that Acquired stepa banking app designed for teens and young adults. The move comes two months after Donaldson’s announcement Planning to start a new YouTube channel Focused on personal finance and investing. for him Main channel He has 466 million subscribers and has long been one of the most popular channels on YouTube, often featuring videos in which Donaldson donates huge sums of money.

MrBeast’s other business ventures also include Ghost restaurant chainthe snack brand Feastables, and an upcoming phone service company called Monster Mobile. This is his company’s first dive into financial services.

Step is one of many mobile-only banking services, similar to Monzo or revolutionbut it specifically targets teens, which may explain why Donaldson chose it over its competitors — whose audience is mainly Gen Z and Generation Alpha. Step’s investors also include Gen Z influencers Josh Richards and Charli D’Amelio, the latter of whom has appeared on the MrBeast YouTube channel.