Motorola’s luxury touch could be the Razr Fold’s biggest selling point

You really can’t beat having Gwen Stefani performs at the phone launch partyAnd that’s exactly what Motorola did for her Razr Fold Advertised at CES earlier this year. brand behind The famous Razr V3 Its contemporary relaunch as a foldable phone with a foldable screen will launch the first book-shaped foldable phone later this year. Similar to its flashy event in Vegas, it hopes to put on a great show with the upcoming phone.

Modern version of Motorola Razr It was launched in early 2020. It had a mix of V3 nostalgia and contemporary Android phone With an advanced foldable screen. Six years later, Motorola sells three models: the Razr $700 (2025)escalation $1000 Razr Plus (2025) And the top of the line Razr Ultra $1,300.

This strategy of offering Razr models at different prices has proven successful for Motorola at a time when foldable phone sales are increasing annually, even though the Razr represents only a relatively small share of the overall smartphone market. In 2026, sales of foldable phones are expected to increase by 30% compared to 2025, according to a new report. a report By market research firm IDC.

Motorola is one of the few foldable phone brands that doesn’t have a book-style foldable phone. Its biggest competitor, Samsung, is working on its seventh generation of foldable devices with… Galaxy Z Fold 7. At the same time, Pixel 10 Pro Fold It is the third generation of Google’s foldable book design. So, it’s important for Motorola to make its new phone stand out, and the Razr Fold seems to offer something we haven’t seen in American foldable devices: luxury.

Motorola has really embraced unique materials and colors for its devices. The current Razr Flip phone line comes in a variety of finishes and fabrics. There’s even one with a wooden back. As a result, Motorola clamshell phones have a distinct personality that appeals to people who want their mobile phones to be an expression of their identity. With the Razr Fold, Motorola is leaning towards this approach more by giving the phone a luxurious and premium design aimed at attracting a wider audience.

“We’re positioning ourselves more and more now that we’re presenting the Razrs as a lifestyle technology. So this is not only consistent with it being purely technology, but also something you can express,” Rudy Kalil, Motorola’s North America president, told CNET.

Although Motorola didn’t go as far as Apple did with the original Apple Watch, which had silver and 18-karat gold models, the Motorola Razr Fold it tried with a “silk” textured back was closer to a beautiful wristwatch than the minimalist Bauhaus aesthetic we currently see dominating phone designs.

Khalil pointed out that Motorola’s approach is design first. The company wants to include the best possible specifications in its phone, but it always starts with how it should look. The camera array is perhaps the biggest element of the phone, along with the shape and materials, where the company can influence the look of the phone. The Razr Fold’s camera integrates seamlessly into the back.

“The goal is to always blend into the camera so it doesn’t stick out too much. It’s part of the back,” said Mago Martin, Motorola’s North American marketing manager.

with Mobile World Congress 2026 Here, we still do not know many specifications and features about the Motorola Razr Fold phone. I’ve learned that it will support the pen. Unlike the Galaxy Z Fold 3, 4, 5, and 6, which limited pen use to the main screen, both Razr Fold displays will support pen input, so you can move between them and get a consistent experience.

As far as what’s next for Motorola? Kalil hints at an exciting 2026 for fans of the brand.

“We will continue to redouble our efforts on things that we understand are valuable to consumers,” Khalil said. “In the past, we started by introducing technology first. Then we integrated colors. Then colors and materials.”