Mistral AI has signed a deal with global consulting giant Accenture

Companies have Struggle to find a return on investment Adopting artificial intelligence tools. AI companies are now trying a new tactic to make their technology stick by partnering with consultants.

On Thursday, French AI research lab Mistral AI and global consulting giant Accenture participated Announced a multi-year partnership. The deal entails the two companies working together to develop enterprise technology powered by Mistral’s AI models for customers.

The financial terms and duration of the deal were not disclosed. TechCrunch has reached out for more information.

This deal also includes Accenture becoming a Mistral client and rolling out its technology to its core employees.

While Mistral is often seen as a smaller European counterpart to US AI startups, the partnership proves that Mistral can still attract the same large clients, given OpenAI and Anthropic’s recent announcement Deals with Accenture also.

The agreement comes at a time when artificial intelligence companies are increasingly collaborating with consultants. For example, OpenAI just announced “Border Alliance” initiative with four large consulting firms, including Accenture, on Monday to help advance its new venture Open Eye Frontier AI agent governance platform for enterprise clients. Anthropy is also in partnership with IBM and Deloitte.

Will partnering with consulting firms be the trick to creating more AI adoption in organizations? It’s not clear, but what is clear is that AI companies are definitely trying to figure it out.