Physical Address
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The application will contain three main sections. The first is the Tourism section, where users can find information about World Cup venues, alternative events, and cultural events in different locations, as well as gastronomic and ecotourism recommendations. The interactive tourist atlas will list more than 260 fan routes, points of interest and thematic routes.
There is a dedicated section for the 2026 FIFA World Cup, including details about stadiums and match schedules, as well as real-time results and standings.
Finally, the Services section will provide information about transportation, communication, private tours and transportation routes.
The app will be available in English and Spanish to meet the needs of the approximately 5.5 million domestic and foreign visitors Mexico expects to receive during the World Cup. Although there is still no specific date for its launch, it is expected to be ready within the next few months.
Ticket market
At the same press event, Iván Escalante, head of the Mexican Federal Consumer Protection Agency, or Profico, announced that an agreement had been reached with FIFA to enable a ticket sales platform that will operate in Spanish and display prices in Mexican pesos, in accordance with national legislation.
The official explained that in addition, in cooperation with the international organization, work is being done on a “ticket transfer system.” (In other words, there will be an official resale of tickets.) This tool will allow those who cannot use their tickets for a World Cup match to sell them safely and at affordable prices.
The goal is Avoid informal reselling. “This platform will allow fans who no longer use their tickets to make them available to someone else at fair prices,” said Escalante, who did not provide details on the project’s progress or operational date.
Profico’s plan includes four main directives: preventing and monitoring misleading advertising; deterrence through information campaigns and surveillance operations; Protection through attention units at airports, stations, tourist centers and stadiums; Launching help tools such as. An example of this last point is the “Who’s Who in the World Cup” platform, where fans can consult and compare prices of products and services in order to facilitate informed purchases.