Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
last OctoberMeta was immersed in the world of face recognition – an area that had a difficult busy record – with an international test of two new alerts: one to stop frauds based on similarities from famous people, and the second -face recognition feature to help people return to Facebook or Instagram accounts at risk. Now, this test expands to another prominent country.
After keeping the face recognition test initially in the UK, Meta began on Wednesday to roll both tools there as well. In other countries where the tools have already been launched, “celebrity taste” was expanded to more people.
Meta said she had received the green light in the UK after “after engaging with the organizers” in the country – which is himself Multiply on AI embracing. There is no word yet in Europe, and it is the other main region that has not yet launched Meta “Test”.
A statement from the company said: “In the coming weeks, public figures in the United Kingdom will start seeing notifications within the application, which teaches them that they can now join the protection of the boom famous for face recognition technology.” Meta said that both of this and the “Verify of New Video Pictures” that all users will be able to use will be optional tools.
META has a long history of clicking on user data to train its algorithms, but when it first introduced the new face recognition tests in October 2024, the company said that the features were not used for anything other than the prescribed purposes: combating fraud ads and checking the user.
Monika Bickert, Meta Vice President in the Content Policy in A. Blog post (Who is now updated with details about UK’s expansion).
However, the developments come at a time when Meta is on artificial intelligence in its works.
In addition to building its large language models and using artificial intelligence through its products, Meta also It is said that he works On the application of independent artificial intelligence. Also ascend Pressure efforts About this technology, and given two years what he sees Risk artificial intelligence applications – Like those that can be weapons (the effects of what the definition adopts are not fraught with risks, never!).
Looking at the Meta record, the step to create tools that define immediate problems on its applications may be the best way to gain accepting any new features of facial recognition. This test is suitable for this bill: as we said before, it was Meta Many years accused From failure to stop The fraudsters offend the cavity of the faces of the famous people Trying to use its advertising platform to rotate fraud, such as doubtful encryption investments for reassuring users.
The face recognition has been one of the thorny fields of Meta over the years in which it worked with the technique of artificial intelligence. Recently, the company in 2024 He agreed to pay $ 1.4 billion To settle a long -term lawsuit in Texas, as he was sued for inappropriate biometric data collection related to facial recognition technology.
Before that, Facebook in 2021 close Facial recognition tool for ten years of photos, a feature that has faced complications from regulatory and legal problems across many judicial states. But it is interesting, at that time, she confirmed that he would do so Retain One part of technology: its deep model, which the company said it will merge into future technology. This can be part of what is built with today’s products.