Max was ever bad brands

Max, formerly HBO Max, He is now HBO Max again. Warner Bros. announced. Discovery about change today, as one of the brand re -designed in history fell from the broadcast service that was more than its share of clumsy ideas.

From the beginning, everyone seemed outside Warner Bros. Discovery knew that the change was bad. The first thing that was brutal, like this takes from Design things Deby Melman host in Fast company story:

“I was very confused by HBO Max Rebrand,” says Deby Melman, a designer, brand consultant, and the host. “HBO took four decades of status and slandered everything in the garbage, lit a match, and chanting when it burns.”

According to the company, the problem was with HBO Max Part HBO. There is an important lesson here, which is that your brand is not what you call your broadcast service. Your brand is the way your customers feel about what you do. In this case, the feelings are completely clear – this is a bad idea.

Excavations in the brand are scattered everywhere. like Engadget story Address, “Certainly,” Max “looks stupid, but HBO Max needs to restart. Or this eagle puzzle Under the title, “Is the real broadcast service or did we put it”, which joking that Max is “a directly appropriate name that can belong to real people you know.”

Quickly forward to March. NETFLIX Tom Ted Sarandos entered this event, called for the absurdity of HBO. This is what he said when diverse to request About the HBO drop from “HBO Max”:

It was a surprise! We were always watching HBO, and at some point they had HBO, HBO Go, HBO Now and HBO Max. And I said, “When you are serious, all these names will go away, and you will only be HBO.” I would never have guessed that HBO would have disappeared. They made all this effort in one thing they can tell the consumer – it should be HBO.

Of course it should be HBO! We all know what HBO is! To put it in the head of the WBD from the JB Perrette’s flow Special words after the brand re –HBO is “a brand built for five decades.” It is the network that brought us Soprano and Wire. excellent Wary. It is the place where everyone set it to watch game of thrones.

Max had nothing of that, but this was the point, according to Beirit. HBO was known for her frankness, and WBD wanted to be a broadcast service more than a family friend. What has never happened to him, is that he replaced HBO in the name of no one has brought anything at all. WBD threw the child with bathing water.

Thanks to this, the WBD handles the switch to HBO Max in the best possible way: by imposing fees directly on it with confidence, Wile E. Coyote that chases Roadrunner in a fake tunnel. Here is Adam BadrWBD product manager works on the HBO Max Streaming app for The Vision Pro:

And the official HBO X account:

Meanwhile, Max account went with the Pope’s joke:

according to diverse In 2023and Beret said that one of the reasons that made WBD was the key because it was “short, narrow. He says something universal.” He and the largest of the senior executives were already using “Max” as a reduction for HBO Max. It is surprising now that we see that the company admits that it may be a little far by mixing its general bond while recognizing the brand. HBO returned – let’s hope the quality will remain.