Masha Bucher of Day One Ventures talks about why every founder should be an influencer

Technology moves forward while society struggles to keep up. Masha BusherFounder and GP of First day projectshas built her company around bridging this gap Combining venture capital and practical public relations To help portfolio companies not only raise money, but actually break through the hype.

Day One has been an early backer of companies like World, Superhuman and Remote.com, with 12 of its portfolio companies achieving multi-billion dollar valuations.

Today on TechCrunch justice Podcast, Rebecca Bellan sat down with Bucher to talk about why traditional PR is breaking, how she selects founders, and why every startup founder now needs to be chronically online.