Lucid is jumping on the “privately owned” autonomous vehicle bandwagon.

Lucid says it will eventually sell “privately owned” self-driving vehicles with the help of Nvidia’s AI technology. The company is the latest to announce its intention to sell Level 4 autonomous vehicles to its customers, despite a host of theoretical and logistical challenges standing in the way.

Lucid’s self-driving vehicles – which do not currently exist – will be powered by Nvidia’s Drive AV platform, which The chip maker was described As a “modular and flexible approach” that “enables” automakers to take what they need. Nvidia’s system collects and integrates data from multiple sensors, and is continuously improved through over-the-air software updates.

Lucid is taking a page from Tesla in positioning its existing driver-assistance system, DreamDrive Pro, as a gateway to Level 4 self-driving. The automaker currently makes two models, the Air sedan and Gravity SUV, with a third midsize SUV due in 2026. The unnamed midsize electric vehicle will come with an array of sensors, including cameras, lidar, and radar, that will power the “first consumer-owned self-driving vehicle.” The car’s brain will consist of two Nvidia Drive AGX Thor computers, running on the chipmaker’s DriveOS software.

Personally owned autonomous vehicles are becoming an increasingly attractive challenge for many companies. Early on, many experts rejected the idea, arguing that the technology needed to power fully autonomous driving was too expensive for private sales. Instead, fleet-owned taxis were the safest bet, as they helped defray the costs of all the sensors and high computing power needed to enable self-driving cars. But the costs of much of this equipment, including lidar, are now coming down, resurfacing the idea that self-driving vehicles could be cheap enough to sell to ordinary people.

It remains to be seen whether it will actually work that way. Waymo, the clear leader in robotaxis, only operates in a handful of markets and is expected to be unprofitable for a long time. Personally owned self-driving vehicles could become a reality, but perhaps at a significant loss to the company selling them.

The announcement is the latest attempt by an automaker to reposition its product lineup in the wake of the expiration of the $7,500 tax credit. Without the tax break, electric vehicle sales are expected to decline significantly. Automakers are trying to convince investors they are diversified enough to withstand a slowdown. General Motors was introduced Huge bunch of announcements last week About partially autonomous vehicles and home energy. Now Lucid, which makes luxury and performance electric cars, is doing the same.