LinkedIn profile verification is accelerating – and India is leading the charge in 2025

As online platforms grapple with how to build trust on a global scale and address growing concerns about authenticity, adoption of profile verification on LinkedIn is accelerating in 2025. India is emerging as the fastest-growing market for profile verification, highlighting the country’s growing influence on how digital business networks operate.

LinkedIn members add about 30 million verifications to their profiles each year, with adoption increasing more than 38% year-over-year in 2025, said Oscar Rodriguez, LinkedIn’s vice president of trust products. This increase comes after the company announced last week that More than 100 million users You’ve added at least one verification.

In 2022, LinkedIn It started rolling Profile verification to provide clearer signals of authenticity on the platform. It has initially focused on confirming members’ whereabouts or identity, including through company email addresses, before Expanding government-issued identity verification processesIt has since been expanded to include company pages and job listings.

Most LinkedIn members who have added verification to their profile have done so by confirming their affiliation with a workplace, typically using a company email address or similar credentials, rather than verifying their personal identity.

About 60% of verified members confirmed their workplace affiliation, typically using a company email address, while about 27% confirmed their identity using a government-issued ID, Rodriguez said.

The pace of growth in India

Geographically, the United States represents the largest share of verified users, accounting for about 40% of the more than 100 million members who have added at least one verification, the company said. India is being followed closely, along with other major markets including the UK, Canada, Brazil and France.

While the US still accounts for the largest overall share of verified users, India has emerged as LinkedIn’s fastest-growing market for profile verification, with adoption rising by nearly 80% over the past 12 months, Rodriguez said.

India is already one of the largest and fastest growing LinkedIn user markets in the world More than 160 million usersThe pace of verification adoption there is unfolding alongside the broader growth in professional networking, hiring, and remote working on the platform. This highlights how shifts in India’s workforce are increasingly shaping global usage patterns of LinkedIn.

As verification adoption grows, LinkedIn has also begun to expand those signals beyond its platform.

Earlier this year, the Microsoft-owned company launched the “Verified on LinkedIn” program, allowing partner platforms to display LinkedIn verified badges. Zoom is the latest partner to make the move, joining companies like Adobe and G2. The company also recently introduced a self-service API to make it easier for other organizations to integrate verification into their own services.

LinkedIn says profile verification is associated with increased engagement on the platform, with verified members seeing up to 60% more profile views and about 50% more engagement on their posts than non-verified users. Verified company pages also tend to attract more attention, recording significantly higher views and follower growth, the company said.

“Verifications provide a strong signal of authenticity on LinkedIn, which helps support authenticity and trust,” Rodriguez said. “Verified members are more likely to represent real people, verified posts from the page, and the renter maintains much higher standards of integrity and safety.”