Lacket works for bank sharing applications on the banking on a new feature that focuses on celebrities to provide their growth

locketThe image sharing application that allows users to share photos with friends who are then displayed on their home screens as user interface elements, wants to stay on your radar, and recruit celebrities.

When it was launched in 2022, Locket appeared as a competitor to Bereal, providing a more authentic way to communicate with others. The app puts a user interface element on the iPhone home that is updated with the latest photos added by friends. Users can choose up to 20 close friends, and create an intimate space to share personal photos and unhelpful updates in their lives.

The application claims that it has more than 80 million total download and more than 9 million active users per day, and its users have shared more than 10 billion pictures so far. It is worth noting that the company also participated with Techcrunch that it has achieved profitability in 2024, an important achievement due to its relatively modest existence to collect donations in Just 12.5 million dollars.

To lead an additional growth, Locket has been quietly tested as a feature called “Lockets Celebristy” during the past six months, which the application officially announced on Wednesday.

Lockets Celebrity mostly focuses on music artists, allowing them to communicate with fans by sharing details about the upcoming shows, new album versions and other news. Locket has already tested this feature Suki Waterhouse and JVKEWith more artists who will be announced soon.

To use the feature, celebrities can share a link on their social media platforms, or fans can search for them in the application to add them, and then they can send pictures directly to their fans screens.

“With the transition directly to the home screens of the fans, it provides a kind of instant and intimate relationship that other platforms cannot repeat, and converting passive followers into active participants,” the founder of Matt Moss told Techcrunch:

Locket allows artists to choose a number of fans to communicate with them, ranging from 1000 to 15,000 openings. For example, SUKI 5000 fans have the app and lockket in attracting hundreds of new members. According to the company, 17 % of these 5,000 fans were new in Locket.

Moss said: “Fans feel that they are only one of the thousands instead of just other followers. This also maintains the same intimate and brand of Locket as a producer today … We have known that our society uses Locket to share music with their friends, so the ability to communicate also with their favorite artists is a natural development of the platform.”

Although Moss says that the reactions from the laboratories were good, it is unclear whether this would help develop user numbers. Berial tried something similar to a feature called “Their rights“But the reception was not completely positive some the people They say they prefer to apply anti -community media as a way to escape celebrities.