Kuo says Apple aims to keep the price of the iPhone 18 steady in the face of RAM shortages

Apple will try to avoid raising prices for iPhone 18 phones “as much as possible” in the face of the global memory shortage, according to what the British newspaper “Daily Mail” reported. Report from supply chain analyst Ming-Chi Kuo. According to Kuo, Apple plans to “absorb the costs” of higher RAM prices, while keeping at least the starting price of the iPhone 18 steady.

Kuo reported that Apple now negotiates iPhone memory prices with suppliers every three months, instead of every six months, and that he expects the company to face another price increase during the next round of discussions. The company plans to offset the increased costs through its services business, which includes subscriptions to apps like Apple Music, iCloud, Apple TV and others.

Kuo also points out that Apple may not just be dealing with a memory crisis, as components other than RAM are declining due to suppliers prioritizing its booming AI business. Glass fabric, which is used by companies such as Apple, Nvidia, AMD, and Qualcomm in printed circuit boards Facing the bottleneck Where AI companies buy the same resource.