Kevin Rose and Alexis Ohhanian

This is an explosion from the past: DiggOne of the early news complexes on the web, now returned under the ownership of the original founder Kevin Rose. It is worth noting that he joined the co -owner by the founder of Reda, the participant Alexis Ohaanian (Both in the picture above).

Digg and Reddit were fierce competitors in the social news collection space online, as they were launched within a year from each other about two decades ago. The two platforms enjoyed similar paths in the decisive years, as they pass through the various owners and the offer of the offer. But the ability to endure for Reddit was more prominent, as the company became public last year In the abundant public subscription and User continued to grow up up In the following months.

Digg, for its part, did not stand on the time of time very well. Company It was divided into parts in 2012 And to sell To Betaworks NurseryWith LinkedIn and Washington Post Get some assets. Digg later A strategic round of financing raised From the owner Landing in the hands of the digital ads company Buysellads that acquired the majority stake in 2018.

“A new vision”

Digg has never rose to the same highlands as Reddit, which is why Rose and Ohanian have now joined the “reviving” the platform with “a new vision to restore the spirit of discovery and the real society that made the early network a fun and exciting place,” according to A. press release Today.

Rose says he was contacted “at different times” over the years with the aim of buying Digg, noting that he had never felt the right time.

Why now? It is a mixture of reasons, according to Rose, who says the current scene on social media has become poisonous, chaotic and full of wrong information-with AI in a good position to process it.

“We have recently reached a turning point where artificial intelligence can become a common common use of users and supervisors, not replacing human conversation, but rather increase it, allowing users to dig more, while removing a lot of frequent burden of community supervisors,” Rose said.

Ohanian, for his part, decreased inside and outside Reddit over the years, Originally leaving in 2009 before Return as a president In 2014 then Step from the painting In total in 2020, in this week only, Ohanian joined the Frank McCort show To buy American Tiktok works.

“Societies are thrived on the Internet when there is a balance between technology and human governance,” Ohhanian said. “We repeat Digg to ensure the existence of balance. I and I are here to build something better than what social platforms offer today. Artificial intelligence must deal with the work of necrosis in the background while humans focus on what they do better: building real contacts.”

Rose and Wahhanian have invested in other companies over the years, as individuals and through institutional funds. This experience has now crossed, with real projects, which have risen as a partner; and Ohaanian Seven six investments in Digg.

While Rose will act as the president and advisor of Digg, Ohanian will sit on the blackboard, the new incarnation will be led by CEO Justin Mizel“Long collaborator” by Kevin Rose and “Experienced Product Design Commander”, according to the press statement.

A new version of the Digg platform is released soon, with invitations to be offered in the coming weeks.