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It is a crucial time of year for 24 million Americans Those who rely on health insurance purchased through the public market.
Open enrollment is season – November 1 to January 15 – When Americans choose and insure their health insurance plan for the following year. For anyone looking to purchase health care coverage for 2026, the next few weeks will be crucial. December 15 is the deadline for coverage to take effect on January 1.
But this importance (and urgency) is also what makes this a high-stakes time Online scammers He May Try to Exploit You Sophisticated cybercriminals often take advantage of consumers’ interest and anxiety about open enrollment, leading to identity theft, financial loss, and interrupted medical care.
Although open enrollment is essential to maintaining your coverage until next year, you need to be vigilant against sophisticated scams that target Medicare beneficiaries and Marketplace enrollees through impersonation, high-pressure sales, and benefits fraud.
A few key defensive strategies — combined with some technology tools and services — can help protect you, your personal data, and your money.
Here’s what a cybersecurity and healthcare expert says you can do to stay safe during open enrollment season.
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The urgency of an open enrollment season is built into the program structure. There is a deadline, after all.
“In any of these periods where something is at stake, if you don’t act, there’s an urgency,” he says. Josh CamdjoCEO and co-founder of AI email security company Sublime Security. “It’s very normal for a scammer to try to take advantage of this.”
This is especially true with open enrollment, because the risks are so high. “A lot of people are prone to wanting to make sure their health care is recorded,” he says. Sharon Omah-IbaniyatDirector of Healthcare Sector Research at Info-Tech Research Group.
There can also be some natural confusion due to the complexity of health coverage in the United States. There is Medicare, Medicare Advantage, Medicaid, and different market tiers. This leaves consumers vulnerable to “simplified” offers that may come from scammers who promise to make things easier.
In 2025, California Health Advocates reported that a suspicious email was circulating regarding an alleged Medicare refund. Experts warn against these types of scams where you are lured with free money in exchange for handing over your personal data. Always contact your service provider using the number on your official insurance card to verify the legitimacy of the message.
The formal open enrollment process, even without any bad actors, involves a lot of legitimate communications from government agencies and health care providers.
This creates an opportunity for scammers to use Phishing techniques Such as prank calls, emails, or text messages. Since consumers already expect a lot of calls or messages, scammers may try to blend into the chaos.
In general, Kamdjou says, “most attacks of this type are random.” “These are largely untargeted mass phishing attempts.”
However, some demographic groups may be more vulnerable to fraud than others.
Older Americans who may not be as tech-savvy, for example, may be more likely to respond to a scam call or message, Ouma-Ibanyat says.
Low-income Americans may also be targeted during this time. This is because “this enrollment process is a little unstable” from month to month, especially for those with Medicaid coverage. She says scammers look for and target those vulnerabilities, preying on people who have a real sense of urgency or a desperate need for care.
I asked our experts to extract the most common types of fraud to show how scammers work and the tactics they rely on.
threat: Unsolicited calls, texts, or emails claiming to be from Medicare, HealthCare.gov, or a well-known insurance company like Blue Cross Blue Shield. The scammers demand immediate action, claiming that the beneficiary needs a “new card,” that their “coverage is about to expire,” or that they should “reverify” their Social Security or Medicare number.
“Caller ID can lie,” Oma-Ibanyat says, so don’t trust it.
Government agencies typically do not call out of the blue to request personal information or payment.
Scammers use high-pressure tactics in texts and emails to trick consumers into handing over their personal information.
“Free” services: Providing free gifts, health screenings, genetic tests, or medical supplies in exchange for a Medicare ID number or other sensitive personal information. “Don’t click on any ads or freebies,” says Uma Ibanyat.
Fake discount plans: Selling “medical discount plans” that charge monthly fees but offer no real insurance or legitimate access to participating providers.
These practical steps can help you stay ahead of scammers and protect your information during filing season.
Never share your Medicare ID, Social Security number, banking information, or credit card information with an unsolicited caller, email, or visitor.
Scammers use Caller ID impersonation To make calls appear legitimate. If someone calls claiming to be from a government agency or plan, hang up. Call the official number on the back of your insurance card or use the official government numbers found on any “.gov” website.
“Never trust caller IDs,” says Uma Ibanyat. “Anytime you feel pressured to do anything, always stop…and check.”
To help protect your identity, share your Medicare card number and not your Social Security number.
You can only access enrollment portals via secure, official government websites (HealthCare.gov or Medicare.gov).
Always check the protocol “https://” and the domain “.gov”.
Seek free, reliable assistance through the official Marketplace Call Center or your State Health Insurance Assistance Program (SHIP). Never pay for registration assistance.
Any request to “act immediately” or face loss of coverage is a big red flag. Legitimate registrations allow time for review.
“You should never give information too quickly,” says Uma Ibanyat.
Be wary of brokers who offer expensive sign-up gifts, cash, or free checks in exchange for your Medicare ID.
Avoid scanning QR codes related to open registration – A new type of scam involves scanning QR codes instead of clicking on links.
A new type of open enrollment scam in recent years has involved the use QR codesrather than malicious links, in phishing emails, according to Kamdjo.
Avoid scanning QR codes related to open registration. As Kamdjou notes, Medicare.gov probably won’t send you a QR code. “It’s used as a way to bypass security solutions,” he says.
Check your Explanation of Benefits (EOB) statements regularly for unauthorized charges or services you did not receive. Immediately report suspected fraud to 1-800-MEDICARE or Federal Trade Commission (Federal Trade Commission).
Even if you do everything right, there is still a chance of falling into a scam.
“When it comes to fraud, it’s more a manipulation of psychology than anything else,” says Ouma-Ebanyat, meaning everyone is vulnerable to fraud.
“Don’t take it personally, it happens to the best of us,” says Kamdjo. Instead, learn from your mistakes to better protect yourself next time.
The broker or agent you use to enroll the ACA or Medicare may be a bad representative. Look for bad behaviors such as:
Income Misstatement (ACA): Rogue agents or web brokers encourage or induce applicants to intentionally misrepresent household income to qualify for higher benefits, which is fraudulent.
Unauthorized recording: Switching an individual’s health plan without their explicit consent, often to earn higher commissions. This is known as a “plan switch” or “lockout.”
Charging for free services: This occurs when navigators or certified application counselors, who are legally required to provide assistance for free, illegally charge fees for registration assistance.
In addition to basic online security hygiene (strong passwords, verify all contacts, and pause before giving out personal information), you may want to consider identity and theft protection services to protect against healthcare fraud.
The services below have a wide range of features, costs, and fees. CNET tests and recommends Best identity theft protection servicesBut here’s a breakdown of some common features.
Enable multi-factor authentication (2FA) to protect your accounts.