Instagram CEO is attempted to compete with Tiktok: “You are either growing, or you are slowly dying.”

When Adam Museiri Instagram assumed the description as an executive president in 2018, the application was later called drops “in terms of” plateaus in the user’s participation, thanks to a fierce competition from a new application: Tiktok. Instagram was estimated in 2019 that 23 percent of the decrease as you spend on Instagram in the United States was due to Tiktok. The Bytedance Video application continued to expand during the start of the Covid-19s. Museiri wrote to his team in March 2020: “We cannot explain everything, but what is clear at this stage is that we need adaptation, and do so quickly.”

Museiri described the terrible situation during the certificate in the anti -monopoly trial of the Federal Trade Committee against Mita, where the government claims that the company illegally monopolizes the market for personal social networking services, a category that includes Snapchat but not more applications that focus on entertainment such as YouTube or Tiktok. The Mosseri certificate has highlighted the amount of Instagram itself as it is in competition with Tiktok, but it also showed that even with the entertainment content becomes more part of its offers, communication with friends is still an essential part of his service – which means that it may still be a related market to find it.

Since his warning in March 2020, Instagram has seen more success, partly due to the improvement of the recommendations of artificial intelligence. But Tiktok still represents “fierce competition that we faced.” Instagram also sought to compete more effectively with Tiktok in building rollers, Tiktok became more similar to Instagram, as Mosseri witnessed. Although he used to think about Tiktok in “great experiences” where users watch videos negatively, he now sees that “everything is participating as we are at this stage.” Tiktok has been trying to involve user contacts with their friends, indicating that he was released with video clips to watch friends. (TIKTOK executive official at the experiment earlier witnessed that only 1 percent of the videos you saw on the platform are through this tab).

Meta confirmed throughout the experience that communication with friends and family has become a smaller part of her business in the face of competitive pressures. But the Mosseri certificate highlighted that helping users communicate with their friends is still a basic use of Instagram today, and the way he sees itself different from competitors. Mosciri said in a video of 2024 on his Instagram account that the reason that the application will not expand to a long -form video is that it was not leading to participation with friends. “I still think friends are an important part of the experience,” he witnessed, although he also participated that with the growth of the application in general, “the percentage of the application that was spent on the content of friends has decreased.”

“Instagram will always need to focus on friends,” Zuckerberg wrote in an email 2018 to Mosseri. He added that with the growth of more entertainment, he added that “it can never be exclusively for public figures or will stop being a social product.”

Museiri also bridged the gap between the previous certificate of Zuckerberg, who witnessed all the ways that Facebook helped in Instagram growth, and the co -founder of Instagram and former CEO Kevin Systrom, who eventually witnessed, Zuckerberg withdrew resources from Instagram resources in favor of Facebook. Museiri assumed the position of CEO when he left Systrom in 2018, and presented a third perspective on the main question about whether Meta helped in the development of Instagram in ways that could not have been, or whether it had bought it to a young competitor and later deprived of resources.

Mosseri came to Instagram from a role in Meta, so he was familiar with cultures and arrests in both organizations. “As a new member of Instagram and a former Facebook team, I sat directly in the middle,” he said. Museiri noted that in some respects, Instagram was “a little culturally drifting in my opinion. We used to refer to Instagram as its own company, and it is not.” He can see Why was the Instagram founders annoyed With some of the changes made by Facebook to reduce the promotion of Instagram from Facebook, but he saw both sides. “I did not agree with some changes personally, but I also thought it had become more than it needed to be.”

Ultimately, Musairi witnessed that the Facebook decision to purchase Instagram may decrease as “one of the best acquisitions in all ages.” Instagram got the Facebook resources and experiences, and Facebook got the unique Instagram founders to reach innovative products – something that Meta will need to stay in the coming years. He said that the two companies had benefited greatly. “