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Bluetooth and fast features to music like Spotify Tap are the future of sound in IKEA now after Sonos A partnership has faded. It is a way that David Granath from Ikea says it will make speakers more affordable and easier to use for more people.
“Our goal is to make the sound available, practical and enjoyable – without adding the complexity,” said Granath, Director of the IKEA Lighting and Home Electronics Group. “This is what distinguishes us, and this is what we will keep it when we form the next chapter of the sound that can be at home.”
The revised strategy was announced alongside IKEA’s plan to go to the smart home protocol of the issueIt is accompanied by a new Blomparakt Bluetooth with an integrated LED lamp. The headphone lamp is scheduled to reach the Big Big shelves in October for a price of less than 100 euros (less than $ 120). Join the color 49.99 dollars Nattbad Bluetooth It was announced last month. Both cost much less than Ikea x Sonos offers: $ 179.99 of Wi-Fi Speckers You are currently selling to Almost twice the price It appeared for the first time in 2019, while the lamps of the speaker Start from $ 269.99.
Both the new Bluetooth amplifiers are characterized by the designated Spotify click on IKEA’s $ 89.99 vappeby Once again in 2022 (and is still available for purchase). Give this button to start playing Spotify from where you stopped, or click on it again to run another path determined on your interests. IKEA told me that the feature requires a Spotify account, but it does not require a paid subscription layer.
The new loudspeakers from IKEA also benefit from Bluetooth 5.3 to provide a multi -speaker setting. This means that you can drop a few amplifiers in a room and quickly associate them with the click button. The sound will be unilateral, without separating Stereo or a multi -channel home theater, but it will definitely fill the room. Speakers can also be shared between two connected devices simultaneously.
When asked about it Son’s partnership solution He announced in May, Granath said freedom It ended without drama. “We have achieved what we started doing and we had strategies and plans to go forward. It was not more dramatic than that.” But reading between the lines, it seems that the price and the similar complexity of Symfonisk products have been treated in the decision.
“When you have to sell a spokesman for more than 200 euros, you exclude many people,” said Granta. “In January, we can have up to ten speakers in one.” At least some of these will be a continuous result Partnership with the designer Tekla Evelina Severin – Called, Tichelane. All new Bluetooth speakers are expected to cost less than 100 euros, according to Granath, to support the IKEA strategy to serve “many people”.
More importantly, IKEA says she has learned a lot of eight -year Sonos partnership, including lessons in developing products and supply chain. Granath now says it focuses on applying those lessons to reach more people through their brand loudspeakers, making them easier to use at reasonable prices, and “trying many new ways to overcome home furniture.”
To clarify this point, show Granath freedom Bluetooth speaker that still has an unknown battery with a flat circular design. It hovers a position on a small box that seems to be used for keys, wallets, phone, or even some mixed nuts if you prefer that. These types of bi-use smart home integration-loudspeakers inside lamps and shelves, air disorder and wireless charger in tables-I enjoy in particular from IKEA.
For many people who are ready to pay for a high-quality high-quality sound on Wi-Fi … Well, you just have to wait. IKEA is part of the communication standards alliance group that tries to unify the loudspeakers as a product type in the matter, but this is still far.
When you click on whether IKEA is doing any search and development at home on the emerging LEGATOXPGranath answered with a smile, “Let me go beyond that.”