How to collect 2 UC Berkeleg

Starting AI’s marketing automation automation transformationFounded five years ago by two dropouts at the University of California, Berkeley, raised a series of $ 2 million led by the summary, with the participation of True Ventures and Hof Capital.

The company’s founding story looks like it was an episode of the HBO “Silicon Valley”.

The story begins along the way when the co -founder and CEO Neil Taiwari, who is now 24, was at high school. It was one day seized, seeing Livestream during the chapter, was sent to the manager’s office, and had to stay late.

He was afraid of contacting his parents and telling them why they had to pick it up, and instead called one of their close friends. In driving to the home, Tewari explained to the friend what made him in trouble. “I told him that I have this interest (in entrepreneurship), and after four years, he was actually the first person to write a check for us in the company.”

James Jiao, a college colleague at Tewari in Berkeley-is now co-founder of Conversion and the CTO-Foundation also dreams of establishing his own company, so the two tried to build different products, such as one of them to help marketers buy product status ads. They stumbled on the idea of conversion when they subscribed to Hubspot to help them in marketing tasks and decided to create some additional automation features of the layer over it.

“It was originally for us,” Tweary said about the starting starting technique. The participating founders enjoyed building their internal marketing tool a lot, wondering whether they could sell it and began to communicate with the marketing executives to conduct “customer discovery” interviews.

“We have actually spent two months like 160 customer interviews with VPS from marketing, from 50 to 500 employee companies, and they got a more positive response than we imagined,” Toyari said.

Marketing teams had these tools deeply included in their workflow, but everyone had similar complaints about the parts they could not automate.

The duo found his idea. A friend of the family presented them to more marketing executives, helping them collect a seed tour of two million dollars. At the age of nineteen, they left the college to work full time when transferring.

The founders have dealt with their high money in a stronger way, they lived in an apartment with beds consisting of one bed with five of his colleagues in the room: two people to a room, with people sleeping on the sofas and in the cabinet.

While building their products, Chatgpt exploded on the scene. Many of the ancient marketing tools add many artificial intelligence integration and chatting in their goods, but not all their features support this integration. Tawari said that the marketing teams wanted to “be able to enrich the contacts, (be) are able to automate the workflow,” for example, for example, said Tewari. Artificial intelligence conversion has baked, which means that it can do things like expected customer organization and automated emails.

With the high interest of artificial intelligence, the company’s possibilities. Tweary said that the transfer is close to $ 10 million over the past two years, and about 90 % of its customers are medium -sized companies that have been emitted in an old application.

Of course, the conversion is also in a crowded field. Besides old marketing automation tools like Hubspot, Adobe Marketo or Salesforce Pardot, there are other original starters like AI like jasperand Artificial intelligence writerItervable, Copy.ai, And many I am free.

But Tewari also has the confidence of the classic silicon valley of a founder in a crowded market. His game plan calls for targeting companies that use old marketing tools. Transfer is not, for example, targeting startups in choosing a tool for the first time.

The CEO says that the company raised a total of 30 million dollars between its seeds and the chain A, and it works well enough that the founders moved to separate apartments where they have their own rooms, and none of their colleagues sleep in the room in a wardrobe.