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On Wednesday it was supposed to be today Players In the United States, you will rush to their phones and computers to pre -order a Switch 2. instead of, Nintendo said last week that it would delay the precedence in the United StatesNevertheless Preparation began in the United Kingdom And other countries. Many people now wonder if the successor of the switch will jump in the price.
with The launch date was set on June 5The original starting price of $ 450 looks lost now. On the same day like Switch 2 detectionand President Donald Trump announced a new tariff This would have influenced Japan and Vietnam, where there is Nintendo and the country where key 2 was produced, respectively. Definitions began to be in effect on Wednesday morning. However, Trump seemed to have changed his opinion later in the afternoon.
“I allowed a 90 -day temporary suspension, and a largely mutual tariff was reduced during this period, by 10 %, immediately,” Trump said. Social truth.
Nintendo seems to be clear, as the definitions of Vietnam were 46 % while Japan was 24 %. Now, you should deal with a 10 % tariff for all countries. However, this is just a temporary stop, which does not ensure that Nintendo will not raise the price. If these definitions return to 90 days from Wednesday, which will be on July 8, Nintendo may end up raising prices.
As for the amount of the company that can raise prices, this is a complex answer.
Michael Pachter, an analyst, “” Wedbush Securities Michael Pachter “, believes that on June 5, Switch 2 will remain at $ 450. If it happens, after stopping, the customs tariff is applied to the products made in Vietnam and sold Japan, such as Switch 2, Pachter expects from Nintendo from Japan to ship keyboards to Nintendo of America at the lowest cost of the console to pay the lowest possible tariff.
“I think it will be from 75 to an additional $ 100 on the price, and perhaps more,” said Bakhter. This would put the switching price 2 after the tariffs in the range of $ 525 to $ 550.
Pierce Harding Rolls, director of amps analysis research, gave a similar scope in his opinion about key 2.
“This is a somewhat liquid position, after all. Nintendo will not want to change the price announced, but I think everything is on the table now, and at least 50 to 100 dollars for the basic unit is realistic to compensate for some additional costs,” said Harding Rolls. “Instead, Nintendo may conclude that the US market is very important for the company and that it will swallow the additional cost and form margins in digital games sales instead.”
The CEO of DFC Intelligence David Cole has another similar price. He said Forbes On Tuesday, the price is expected to increase, but not much, because it is believed that the starting price of $ 450 has already baked a percentage to cover the potential tariff.
“Nintendo is unlikely to raise the price, and if they do so, we don’t expect it to be 20 %,” Cole told Forbes. 20 % increase will put the price of the console after the tariffs by about $ 540.
When Nintendo unveiled Switch 2 on April 2, the offer ended without revealing the price. Instead, everyone who is interested in visiting the site and watching the starting price of $ 450 and the package with Mario Cart World For $ 500.
This price will make Switch 2 the most expensive Nintendo control unit at launch when inflation is not evaluated. Like Cole, some assumed that the high mark included a potential tariff, but this is not the case, according to President Nintendo of America Doug Boser.
“April 2) set aside freedom Last week after examination.
Read more: The high cost of Nintendo Switch 2: Does the Trump tariff offer responsibility?
In another interview with CBCBowser defended the price of $ 450, saying it is suitable for the value of the device.
“We realize that there are some people who may not be able to bear the (Switch 2) price point,” he told CBC. “That is why we wanted to provide other switching platforms, so (people) still have an opportunity to enter our game world, and we are part of these characters in these worlds, and see value, if you will, in any of the platform they come in.”
It is clear that Nintendo still has a suitable strategy to deal with these definitions because it launches the following control unit. The appropriate launch price can either lead to a continuous flow of sales for the company or create a large hole that the company can spend years in an attempt to climb from it.