How Glīd won Startup Battlefield 2025: Mentorship, mission focus, and reflection


Isabelle leads Startup Battlefield, TechCrunch’s popular launchpad and competition for the world’s most promising early-stage startups.

You can call or check in with Isabel via email isabelle.johannessen@techcrunch.com.

It scouts top founders in over 99 countries and prepares them to pitch on the Disrupt platform to top-tier investors and global media. Prior to TechCrunch, she designed and led international startup accelerator programs across Japan, Korea, Italy and Spain, connecting global founders with venture capital and helping them successfully enter the US market. With a master’s degree in entrepreneurship and disruptive innovation—and a previous life as a professional singer—she brings a combination of strategic rigor and stage presence to help founders craft compelling stories and stand out in crowded markets.

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