How do you sell people on VPNS? Just say “VPN” over and over again, apparently

A heavy mural of the technology company in modern London Shoredch The area, known as street art, used the word “VPN” 24 times without explaining what or doing the private network. Which was somewhat the point.

The artwork was remarkable to create a VPN Surfshark and Graffiti Art Company Kingmurals, which cooperated in public relations trick.

VPNSOr virtual private networks, create an encrypted tunnel that allows you to participate in an online activity without exposing your IP address, actual site or other personal information. CNET review for Surfshark It is noted that the service “accomplishes the task for informal VPN users.”

In a video clip, Surfshark said he was trying to present VPNS as a “lifestyle” that is not a technical hard, such as “deciphering the space ship guide”.

She reads the same mural, which rose in late August, such as crazy LIBS, but with only one term fills all holes in the text. Here is what it is in its entirety:

“If you need a VPN, and that VPN should be VPN, you need our VPN, because our VPN is like VPN like VPN. This means that there is no VPN at all, and this is not only VPN. This follows the brand name Surfshark VPN.

The company posted videos on YouTube and LinkedIn It shows how the mural was created and went to social media to show Reactions from Passership.

Unconventional Marketing VPN

A mural was created to build awareness from VPNS.

“When people become more aware of cybersecurity and privacy, we want to look at VPNS as a necessary daily tool instead of technology only. With this campaign, we wanted to strip the complexity and show that the choice of VPN should not be difficult or intimidated,” said Simanas in Urban in SurfshaK.

VPNS is not usually the subject of bright marketing in public places. “Most of the VPNS who generally declare adhering to traditional tactics such as influential marketing and digital marketing campaigns that may adhere to or not adhere to people’s minds,” said Atela Thomashk, a prominent writer at CNET, who covers the VPN market.

Thomaschik said the Surfsharak mural, on the other hand, could bring awareness of VPN and digital installation issues in a more creative way. “It is the provocative and reasonable guerrilla war campaigns, the company cooks that it seems to link people and stimulate the speech on the importance of protecting your privacy over the Internet.”

Last year, the company He conducted a different public relations trick in London Inside an open bath on a trailer truck to build awareness of data privacy. She was known as the “transparent bathroom” experience.