His house burned down. He used insurance money to build PopSockets.



Does a consumer appliance company need to use a VC treadmill to succeed? Eleven years and 290 million products sold in 115 countries, PopSockets has proven that the simplified, low-dilution path is more viable than the industry gives it credit for. The global consumer appliance brand was built with less than $500,000, no corporate capital, and the design of a philosophy professor. Shahid, as founder and former CEO (…)

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