Help Jony Ive’s Lovefrom design the first electric bike in Rivian

Lovefrom, the creative company founded by former Apple designer Jony Ivee, played a role in developing the first electric bike in Rivian, according to multiple sources that spoke to Techcrunch.

About 18 months ago, a few lovefrom employees have worked alongside the Rivian Design and Engineers team within the SkungWorks program led by the chief official of the former specialized products and technology, Chris Yu. Lovefrom has ended in the Micromobility project in the fall of 2024, according to the sources.

Lovefrom and Rivian refused to comment.

Rivian’s SkunkWorks, which eventually grew into a team of about 70 people descended from Apple, Google, Secretize, Tesla and Rei Co-OP, It revolves earlier this year New name and $ 105 million in funding from Eclipse Ventures.

Micromobility Startup, also called its first compound designs. In interviews with Techcrunch, he was the founder of RJ Scaring (who also works in the Board of Directors) and Yu Cagey about the shape of the first company for the new company.

“There is a seat, there are two wheels, there is a screen, and there are a few computers and battery.” He also said that he would “look like a bike”, a description of the sources.

But both Scaring and Yu talked about a much larger vision, as it can theoretically treat any micromobility that can be almost imagined. The new company is supposed to reveal its first designs at an event later this year. A spokesman for the commentary on his bike or any connection to lovefrom also refused.

When the electric “bike” is detected, IVE fingerprints are likely to be everywhere.

IVE is famous for the design power behind iPhone and Marriad Other Apple Products, and recently, Work with Sam Tamman and Openai. But his cooperation with Rivian is not his first invasion in the transport industry.

The parent company of Ferrari Declare In 2021, IVE will help develop the next generation cars from the next generation of the super company. She also participated in the Apple Secretive Car project. He was According to one of the main supporters To mediate a long -term Apple project on autonomy, while other people inside the company pushed a more traditional electric car. Apple abandoned this project early last year.

Sources told Techcrunch that lovefrom IVE has worked as a RIVAN adviser in the past, including in the designed information and entertainment system for the company and retail trade, among other areas, according to former employees who have knowledge of the relationship. But her participation in what may also become a more organized and dedicated effort, another source familiar with the relationship said.

SkungWorks began crystallizing in early 2022 to explore whether Rivian EV can be intensified into something smaller and affordable from its electrical trucks, trucks and four -wheel drive vehicles.

Initially, the small team worked with Rivian designers to develop a product that can expand in different types of vehicles. The main challenge of the design was how to make a bike -like product unit while preserving the high aesthetics that Rivian was famous for.

By the time that LOVEFROM participated in the project in early 2023, a lot of work was completed, according to the sources that it said helped improve the initial models.

The relationship was described as a “very narrow” cooperation between the SkungWorks team, the lovefrom staff, and the industrial designers based on the Rivian headquarters in Irvine. This group looked at everything including the user interface and UX for the bike.

The Industrial Design Team, which has a lot of experience with the studied and smart packaging, was especially involved, according to one source, indicated that the team brought a multidisciplinary perspective and internationally for the project.