He never left Twitter: “X files lawsuit against Operation Bluebird for trademark infringement.”

X Corp has filed a lawsuit against Operation Bluebird, a recently announced startup that aims to reclaim Twitter’s trademark for a new social network. in The lawsuit was filed TuesdayThe Elon Musk-owned company claims Operation Bluebird is “brazenly trying to steal” Twitter’s trademarks, claiming that “Twitter never left and remains exclusively owned by X Corp.”

Last week, Operation Bluebird File a petition Requesting the US Patent and Trademark Office (USPTO) to revoke X Corp’s ownership of the “Twitter” and “Tweet” trademarks. It alleged that X Corp. “It has legally relinquished its rights” to Twitter’s trademark “with no intention of resuming use.” Meanwhile, Operation Bluebird has filed for a trademark for Twitter as part of plans to launch a new website called Twitter.new.

Now, X Corp. says Rename the social networking site “It does not constitute a waiver of trademark rights.” It says users continue to refer to X as “Twitter” and posts as “tweets,” while some websites still display a bird-shaped Twitter favicon when users link totwitter.com“Domain. X began Redirect traffic from twitter.com to x.com last year.

Operation Bluebird has already begun taking reservations for account handles on its Twitter.new website, which X Corp claims. that the startup is using it to “draw a false association between X Corp. and Bluebird’s ‘new’ product” by using a logo, name, and color scheme similar to Twitter’s.

“Bluebird has made no secret of the fact that it is attempting to trade on Twitter’s goodwill and reputation,” the lawsuit alleges. “Although Bluebird could have chosen from an almost endless choice of brand names (like any of X Corp’s other competitors), it instead wants to capitalize on the goodwill of a brand that is already worth billions of dollars.”

X Corp. The court ordered Operation Bluebird to stop using trademarks related to the Twitter trademark, and for the USPTO to deny and invalidate the startup’s application for a Twitter trademark. It also asks the court to grant X Corp. “Damages suffered as a result of Bluebird’s copyright infringement.”

says trademark attorney Josh Gerbin Edge That “X Corp. did not have to file the lawsuit,” as the company could have “defended the rescission petition at the Trademark Trial and Appeal Board” instead. “This case shows that while Company

Operation Bluebird did not immediately respond to a request for comment.