HBO Max’s password-sharing campaign has gone global

Warner Bros. Discovery has been strengthening its paid engagement initiative in the US over the past year. Make “more aggressive” claims. In August, people are paying an additional $7.99 per month to add another user to their account. Now that HBO Max has been launched in several European countries and latin americawith subtraction Planned in the UK and IrelandAnd in the Asia-Pacific region, the streamer will likely see more opportunities to leverage international subscribers who share their memberships.

“We’re in the second half of the password sharing app,” Perrett said during the call. “It’s just starting to get widespread.” HBO Max Adding 3.5 million subscribers worldwide during the last quarter of 2025, bringing its total to 131.6 million. Warner Bros. says: Discovery expects to reach 150 million subscribers by the end of this year.