Has Apple become very large for its interest?

We are doing something a little different in today’s episode of Decoder. I asked my friend John Gropuber, from the website BoldTo reach the offer and talk about the future of Apple – and most importantly, the application store.

Jarub and I have been friends for more than a decade now. Bold He was one of the first and most influential Apple blogs, and had an insight into Apple and its culture and how things do more than anyone else. Everyone in Apple and the Apple developer community reads Bold Religiously.

In 2010, Steve Jobs himself By e -mail, GRUBER Analysis From the base of the early application store change to an unhappy developer and described it as “very insight”. Personally, I will always remember a moment early in my career when Apple PR employee referred to Gruber at an event like seeing celebrities, which was very funny and modest.

I wanted to make it in the presentation to talk about the latest in the ruling in Epic V. Apple Legal epic. This is it lawsuit Fortnite On iPhone And whether developers such as EPIC can circumvent the application store payment system to avoid paying these 30 percent fees on the purchases within the application.

Well, late last month, Judge IPhone Gonzalez Rogers, who has headed this case over the past five years, prevented effectively from Apple from collecting fees on web transactions. She was also harshly accused with disobedience intentionally her original rule for 2021 by creating a series of restrictions and hoops to jump through this that would make it impossible for developers to send people to the web to buy things. judge Severe frustration from Apple is clear On almost every line of its rule; She even referred Apple’s CEO to criminal procedures, saying that this executive authority had lied under the oath to the situation.

There are a lot of tactical things that you may talk about in the wake of this ruling – about what Apple may do after that, how it can affect revenues, and how developers can respond. But I really wanted Gruber to talk about the large Apple image and how the company, which is often proud to do the right thing on the wrong side of the courts.

One of the topics you will hear during this conversation is that Apple often displays itself as small, but the company is actually huge in every way – Apple now sells nearly many phones in one quarter as it did in the first three years of the entire presence of iPhone combined. It is now working in a geopolitical context that connects the United States, China and Taiwan in ways that they have not imagined for 15 years. Perhaps most importantly, Apple has the control of applications on iPhone, which means that they control the types of companies that can exist and cannot exist on their mobile phones.

This is the context of the other main topic here that you will pick up in this conversation: the main Apple turns towards digital services and whether this has mainly changed the company’s culture. As you see, as Apple continued to sell the latest and best iPhone devices, it is simply running out of people to sell them. Therefore, in order to maintain the increasing revenue and maintain Wall Street, she started clicking on more money from her current customer base, including developers who put applications on the application store.

This made some of the most important developers, companies that make games for mobile phones and media flow, very annoyed. But they had no other option, so they kept their applications in the application store and continued to pay the fees – except for some major exceptions such as Amazon and Spotify, which simply refused to sell electronic books or musical subscriptions on iOS at all. (After this newer judgment, Amazon Kindle app update To sell e -books via the web, while it is Spotify Work to update his iOS app To do the same for subscriptions.)

All this along with the Apple scale created a kind of arrogance, and as you hear GRUBER, Gruber says, a large blind blind point for Apple that prompted it towards these prominent and public legal defeats that can reshape its actions. If not all of this is enough to put heat on apples, then there is also Trump’s tariff to deal with it Google’s experience to combat monopoly that can see Google is prohibited from throwing an exclusive search for the current search engine Apple pays the north $ 20 billion a year.

Apple must also compete in artificial intelligence with Apple Intelligence and Siri, products are Currently complete chaos. Jarub and I entered all of this in the end here, and I wanted to know if there was a link between the culture of companies that produced the application store disaster and recent news about the delay in Siri and the job defect about AI inside Apple.

There is a lot that is going on in this conversation, and it is not better to talk about all of this from Gruber. I hope you like this; As you will hear soon, I enjoy talking to each other.

If you want to read more about what we talked about in this episode, check the links below:

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