Google’s Gemini to power Apple’s AI features like Siri

It’s official. Apple has chosen to work with Google, a long-time partner, to power AI features like Siri.

“After careful evaluation, we have determined that Google’s technology provides the most capable foundation for Apple’s enterprise models, and we are excited about the innovative new experiences it will unlock for our users,” Apple and Google said in a statement.

Confirms partnership Previous reports In a deal with Google. Neither Apple nor Google have confirmed the price, but previous reports indicate that Apple may pay Google1 billion dollars To access its own artificial intelligence technology. The deal also comes after Apple spent some time testing competitors’ technologyLike OpenAI And the anthropic.

The multi-year partnership will include Apple’s use of Google’s Gemini models and cloud technology for Apple’s future foundational models. The deal is not exclusive, according to a source familiar with the matter. Apple has historically focused on vertical integration, relying on its own hardware and software.

The iPhone maker has faced a fair amount of… Criticize public gossip Its efforts in artificial intelligence, especially its assistant Siri, have lagged behind competitors. That’s not to say Apple hasn’t been quietly building strong foundational models. The company released the first versions of Apple intelligence In 2024, which adds artificial intelligence to existing operating system functions such as image search and notification summarization. Apple has also focused on privacy with the introduction of artificial intelligence, with most processing done on-device or through tightly controlled infrastructure. Apple says it will maintain these privacy standards throughout its partnership with Google.

The company’s strategy has led to a hidden, and sometimes invisible, process… He resented it sometimes A form of artificial intelligence – doesn’t have the same wow factor as ChatGPT or Gemini. It also stops short of offering the kind of Siri fix that many users have been waiting for.

Apple has delay Its “more personalized Siri” voice assistant has been released several times, but a company spokesperson told TechCrunch that an upgrade is coming this year. Previous reports indicate that an overhauled Siri is expected to launch in the spring.

Apple’s partnership with Google also comes at a time when the search and ad tech giant is in the midst of multiple partnerships Antitrust lawsuitsincluding one that put its relationship with Apple front and center. In August 2024, a federal judge ruled so Google acted illegally To maintain the monopoly of online search through Paying companies like Apple To provide its search engine as the default search engine on its devices and web browsers. Between 2021 and 2022, Google paid Apple about $38 billion to secure default search placements.

In December 2025, Justice Amit Mehta issued final remedies In this case, which includes preventing Google from entering into exclusive virtual agreements such as the one it concluded with Apple “unless the agreement is terminated more than one year after the date of its conclusion.”