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Alphabet-owned YouTube’s subscription and ad revenue are trending higher. The company said Wednesday that it now has 325 million paid users across Google One and YouTube Premium, compared to 300 million three months ago.
YouTube reported ad revenue increased 9% to $11.38 billion in the fourth quarter, but it fell short of analysts’ average estimate of $11.84 billion. YouTube’s total revenue, including advertising and subscriptions, was $60 billion in the full fiscal year, up 17% compared to the previous year.
The company said that YouTube $8 per month, ad-free premium tier It is seeing strong traction, but he didn’t specify any numbers. YouTube Premium has also seen strong growth, she added.
Alphabet CEO Sundar Pichai said the company plans to clarify its subscription offerings, especially to tap into YouTube TV’s growing user base. “We will soon be launching new plans for YouTube TV, providing more options and flexibility to subscribers with more than 10 genre-specific packages,” he said.
The company said YouTube Shorts recorded an average of 200 billion daily views this quarter, the same number as last year, but in some countries, ads on short videos earn more than in-stream ads on an hourly basis. Pichai also highlighted podcasting as a growing format, with viewers watching 700 million hours of podcasts from their TVs in October.
YouTube said its AI features are seeing traction, and that more than a million channels are using them Creating artificial intelligence tools. The company said 20 million consumers used its Gemini-powered content discovery tool in December.