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A new report estimates that artificial intelligence will be a greater part of online shopping during the sale of the Amazon Day, which started on Tuesday morning. The annual sales of Amazon, which extends this year for four days (from 8 to 11 July), is expected to lead 23.8 billion dollars of online spending via retailers for e -commerce in the United States, where other companies run their competing sales along with the famous shopping event.
Adobe, which regularly calls the e -commerce department of online shopping estimates such as Black Friday and others, offers an online trade offer by tracking online transactions. The company’s analysis includes more than 1 trillion visit to US retail sites, including 100 million SKU across 18 products.
This year, Adobe expects the peak day to be the equivalent of “two black Fridays”. The amount of $ 23.8 billion, which was spent during the four -day period, will grow by 28.4 % on an annual basis and 9.6 billion dollars more than the same period last year.
Mobile will be a large part of this equation, as it represents more than half (52.5 %) of sales, but this year, artificial intelligence will also play a role.
During the peak day event, Adobe estimates that traffic from the intrusive intelligence sources will increase by 3200 % on an annual basis. This is still a much smaller source than other channels, such as paid search and e -mail, but Adobe is believed to continue to grow as consumers sees valuable in using artificial intelligence to shop.
The company indicated that the bot AI browsers and browsers that operated on the AI system witnessed an initial increase in the 2024 holiday season, when traffic jumped from those sources by 1300 % compared to the previous year from November 1 to December 31, 2024.
The company also cited a survey of 5,000 American consumers, which indicated that people were using GEN AI to search (55 % of the respondents), product recommendations (47 %), find deals (43 %), get gift ideas (35 %), find unique products (35 %), and create shopping lists (33 %).
Among those who used Gen AI, 92 % said it has strengthened their purchase experience, and 87 % said they are more likely to use artificial intelligence in larger or more complex purchases.
Artificial intelligence providers benefit from this trend by integrating artificial intelligence into shopping, as Google did with Search for Gemini products, And Openai with Add shopping features in ChatgptFor example.
Adobe expects that consumers this main day will focus on discounts, with clothes that have the largest deals. The needs of returning to school will also pay sales this year.