Ford holds on the future of EV

Road to The progress was never smooth. Watch, as a metaphor, the experiences and tribulations of Ford Motor, as it tried to sell electric cars drivers an excellent shipping experience: easy and friction -free stopping, and perhaps even delicious may persuade more buyers to empty gas gases for payments.

However, Ford announced today, A year after saying that it will abandon the cargo cargo transformers For qualified customers, he finally made this promise.

Ford says it has sent 140,000 fast -charging adapters, allowing thousands of fashion from 2021 to 2024 mistake and lighting Drivers to reach Tesla Supercharger. Customers can now reach 44,000 fast shipping across North America – 53 percent from last year – which can charge a car in less than 20 minutes. In total, drivers in North America can now reach 180,000 shipments, which the company says makes it the largest integrated public charging network on the continent.

Before the 2 -pound transformer appears in drivers’ mailboxes, Ford passed nearly two years of changes, delay, a few manufacturing errors, and low -grade Kerfuffle with Tesla, still the most EV factory in the country. The whole thing is a microcosm of the broader challenges facing car manufacturers while trying to ride the bleeding of global markets and politics to move to electric cars. It is also repeated, Ford stopped starting its EV, which I included Relatives of production and stoppingDifficulty in Reducing production costsAnd the announcement last summer that the company will take place Rejigger its electrical strategy to emphasize hybrid Above the battery electricity, cancel the SUV and delay another EV in this process.

Ford says that getting this transformer and public shipping is vital because most EV customers in the company are now people who turn from cars that are powered by gas. “We know that making the charging experience better will make them feel better about their purchase,” says CEO Jim Farley.

On the national level, public shipping still has problems. Last month, the federal government Stop a national program To build a powerful charging station network throughout the United States. A Conversation From JD Power, I found that one in five Ev drivers who visited public shipping stations in the past three months of 2024 were unable to impose fees, due to the station’s interruption, long waiting times, payment failure, and broken equipment. Vandalism was also an issue; Tesla He confirmed that he is testing A product called “Dydefnder” sprays the blue staining dye on anyone trying to cut their charging cables.

The poll said that the three best barriers for car shoppers that prevent the purchase of EV are linked to shipping: the lack of shipping; Whenever the times required to ship them; The limited battery range. “If someone feels that the public shipping infrastructure is not supportive enough, they may choose a snowy,” says Brent Gruber, the EV head at JD Power, referring to the internal combustion engines.