Ford executives are reportedly discussing ending the F-150 Lightning

Ford executives are considering scrapping its flagship electric pickup truck, the F-150 Lightning, according to the British Daily Mail. The Wall Street Journal.

The discussions are taking place in the wake of Ford’s decision in late October to halt production of the F-150 Lightning while prioritizing hybrid and gas-engined versions of the popular pickup. The company has been dealing with production issues after a fire broke out at aluminum supplier Novelis’s plant in Oswego, New York, earlier this year.

Ford The F-150 Lightning was introduced in 2021 With the promised base price of $40,000. I started building The truck will be sold in 2022 – even though the truck costs most customers too much.

But even though it has been one of the best-selling electric trucks in the US since then, Ford has struggled to sell More than a few thousand of them per quarter. The market for electric trucks was tough even before Republicans in Congress ended the federal tax credit for electric vehicles and the Trump administration rolled back emissions regulations that had encouraged EV adoption.