For the first time in Openai at $ 14 million

Openai just appeared in Super Bowl with a 60 -second spot that puts artificial intelligence alongside the greatest innovations of humanity.

Trade follows the technological development of humanity through an animated pattern inspired by points, which turns abstract points into creative images of progress-from early tools such as fire and wheel into modern breakthroughs such as DNA sequence and space exploration. It is crowned with modern artificial intelligence applications, which indicates dealing with daily tasks such as formulating business plans and linguistic teaching lessons. The advertisement costs about $ 14 million to put the first half.

Advertising, which was developed under CMO Kate Rouch, deliberately mentioned AGI or Superinteigence, which is at the core of the Openai mission. Instead, it focuses on practical applications. “We want the message to feel related to the audience watching Super Bowl, which includes tens of millions of people who have no knowledge of the prosecution,” he tells Rouch, tells freedomNoting that there should be about 130 million people watching.

While the Sora-TO-VIDEO was used from Openai during pregnancy for the ideas of the initial model quickly and exploring various camera treatments, the final animation was completely created by human artists. “This is a celebration of human creativity and the extension of human creativity,” Roche says, and it addresses the decision not to use the content created by artificial intelligence in the final product.

The campaign reaches what Openai considers a pivotal moment. “We are at the dawn of the intelligence era and you can participate today,” says Roche. Modern blog. “This tool is likely to be the strongest that we have ever created, and it is in your pocket now.”

When asked about what they learned from the Google Declaration, Roche said, “The entire space is learning” but confirmed that “originality is really important.” Google has His Gemini Announcement During Super Bowl, the stadium is made similar to Openai, while Meta runs one Show intelligence features In its smart glasses.

For the first time in Openai’s announcement amid the increasing public discourse on the societal influence of Amnesty International. When asked about possible criticism of comparing artificial intelligence of basic human innovations such as fire and wheel, Roche was direct: “We believe mainly with the transformational power of this technology. It is essential to everything we do.”