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Facebook divides accounts that steal content from other users in an attempt to reduce unwanted messages. Mita announced on Monday Creators who re -use video clips, photos or official publications of someone will lose access to Facebook liquefaction programs for “a period of time”, and they see a reduced distribution of their posts on the platform.
“Often the same M in or video appears repeatedly – sometimes from accounts that pretend to be creative and at other times of different unwanted accounts,” the company explained in its blog post. “It fills the experience for everyone and makes it difficult for the new voices to penetrate.”
When Facebook duplicate videos will reduce, the basic system will reduce the distribution of copies to prevent them from taking views away from the original creator. Meta also says she also explores ways to give creators they deserve, such as a feature test that adds links to viewers to the original content.
Changes will start gradually in the coming months, according to Meta’s Post. There is no mention if Meta will provide features to reduce frequent content on their Instagram and Threads platforms.
Facebook changes are part of a More effort to process random mail And make the original content more clear in summaries. The site has already taken a measure for 500,000 accounts in the first half of 2025, which participated in undesirable behavior or fake participation. YouTube makes a similar batch To address the random mail sending, the re -published content, advertising last week, was updating his policies regarding fully and frequently produced videos, which have become much easier to get rid of collectively thanks to increased access to artificial intelligence tools.
Meta says the incoming change is designed to process “non -original content”, and it should not affect the creators whose “they add their unique” when reformulating the content, adding a comment in the reaction video, or joining the viral direction. Facebook Declaration includes some best practices to help creators avoid being punished, such as adding significant modifications, audio comments or comment to reuse the content. It also indicates that creators avoid the use of “visible water marks and visible content that is clearly recycled from applications or other sources.”